1 / 22

PUSH technology led NPD

FORUM 1st APRIL 2009. PUSH technology led NPD. Chris Chambers David Howell. PUSH WORKSHOP. Small Picture. Big Picture. Subtleties. Even something you know well has subtleties. There is no right answer but there are lots of wrong ones. The best way is to learn by doing. Doing.

woody
Download Presentation

PUSH technology led NPD

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. FORUM 1st APRIL 2009 PUSH technology led NPD Chris Chambers David Howell

  2. PUSH WORKSHOP Small Picture Big Picture

  3. Subtleties

  4. Even something you know well has subtleties

  5. There is no right answer but there are lots of wrong ones

  6. The best way is to learn by doing

  7. Doing

  8. EVERYONE learns by doing.Some get it others don't

  9. It needs to be controlled learning

  10. Prototyping Hallucination machine James Dyson Bagless cleaner >>

  11. Make progress not excuses

  12. Clear objectives and priorities are essential

  13. Iteration Needs the propeller picture

  14. Approaches to product planning when you're not building with Lego Flickr: maxw

  15. Success rates and failing fast

  16. Portfolio

  17. Horizon 3: Create viable options Horizon 2: Build emerging businesses Horizon 1: Extend and defend existing business Diversification and maximising return minimising risk Horizon 1: Extend and defend current business - 17 - From: McKinsey & Co: Baghai, Coley & White, “The Alchemy of Growth: Practical Insights for Building the Enduring Enterprise”

  18. Metaphors

  19. Push vs Pull Market plan Product plan Technology plan Research plan

  20. Understand the terrain of this project

  21. Playing to strengths

  22. WORKSHOP 28th APRIL 2009 Please join us for PUSH technology led NPD workshop | 28th April Chris Chambers David Howell

More Related