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Collective Management in the digital environment

Collective Management in the digital environment. Experiences & Challenges. Learn from the past to lead in the future. What do CMO’s Do Well?. Collective

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Collective Management in the digital environment

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  1. Collective Management in the digital environment Experiences & Challenges

  2. Learn from the past to lead in the future

  3. What do CMO’s Do Well? • Collective • Group of entities that share or are motivated by at least one common issue or interest to achieve a commonobjective. They can be focused upon an economic benefit or saving • Management • Co-ordinating the efforts of people to accomplish desired goals and objectives using available resources efficiently and effectively

  4. Smarter Through Digital COMMON OBJECTIVE MAKE CONTENT AVAILABLE TO USERS ECONOMIC BENEFIT MAXIMISE RETURN TO RIGHTSOWNERS EFFICIENTLY & EFFECTIVELY 25 YEARS EXPERIENCE IN EDUCATION CMO DIGITAL BUSINESS MODEL

  5. License Progression

  6. The challengeS

  7. Envisioning the future of education technology http://envisioningtech.com/education/

  8. Roadblocks Educators Formats Investment Staff capability Rightsowners • Formats • Investment • Staff capability

  9. Roadblocks RIGHTSOWNERS EDUCATORS Formats Known – print Unknown - digital Investment Mostly into devices / hardware and connectivity Staff capability Vast range of staff digital literacy from nothing to super-tech • Formats • PdfvsePub • Investment • Conversion • Distribution • File security • Staff capability • In-house knowledge or • Outsource

  10. External influences • NZ Education sector environment • Self-managing • Decentralised • Network 4 Learning • schools offered government-funded "uncapped" internet access over fibre at speeds of up to 1 gigabit a second for large schools. • Ministry of Education • Major failures with IT projects – most recently with teachers’ pay • Not trusted by schools

  11. The opportunity

  12. Provide Solutions RIGHTS CONTENT ACCESS

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