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Denny’s. Business of Denny’s. Restaurant. Operations worldwide: U.S. Canada Costa Rica Guam Mexico New Zealand Puerto Rico Japan . Company Information. Employees: 11,474 people Sores number: 1550 Income: $2,2billion (2009) Headquarters: Spartanburg, South Carolina. Leadership.
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Business of Denny’s • Restaurant • Operations worldwide: • U.S. • Canada • Costa Rica • Guam • Mexico • New Zealand • Puerto Rico • Japan
Company Information • Employees: 11,474 people • Sores number: 1550 • Income: $2,2billion (2009) • Headquarters: Spartanburg,South Carolina
Leadership • Frances Allen Executive Vice President Chief Marketing Officer
Products & Services • Breakfast • Lunch • Dinner • Best—known: Grand Slam • 24 hours services
why successful ? • Open 24 hours/ 7days • Traditional American-style food • Affordable price • Commitment to diversity: support minorities “Best Company for Minorities” by Fortune magazine in 2001
Denny’s Marketing • Powerful Brand: 97% brand awareness in the U.S. • Free grand slam breakfast (2008): served 2 million people
Denny’s Scholarships • Hispanic College Fund • Individual Awards: $500-$5,000 • Requirements (required documents) Hispanic background reside in the U.S. or Puerto Rico graduated from high school demonstrate financial need • http://scholarships.hispanicfund.org/applications/
Our Opinions • Good services friendly & fast (depends on the restaurant) • Convenient • easy to find • Whenever you want to go • Fruit juice & waffle is delicious
Miaoyi Mieko Araceli Eva