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NJDOE Family and Community Relations Office. Purpose - Goals - Approach - Team. Purpose.
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NJDOEFamily and Community Relations Office Purpose - Goals - Approach - Team
Purpose • The NJDOE Family and Community Relations Office engages New Jersey families concerning their educational rights and responsibilities, opportunities and options, and raises community support for education reform in NJ.
Responsiveness • Improve “customer” responsiveness and monitor the public “pulse” regarding public education • Improve DOE phone system and tracking • Family and Community “Help Desk” • “Ask the DOE” emails • Governor’s OCR referrals • Surveys at our community meetings • Reports on all incoming communications • Grow database of interested families
Build Better Communications • Implement an integrated communications plan to families and education stakeholders • Web site re-design with family focus and practical guides for parental involvement • Facebook page • Quarterly email to a growing subscriber database • Public presentations on request (weekly) • Work through districts for “backpack express”
Raise Community Support for Extended Reach to Families • Develop partnerships with foundations, corporations and education stakeholder organizations for multi-channel outreach to all school households in NJ • Ask 200+ stakeholder organizations to redistribute communications through their networks • Ask corporations to underwrite PSAs, media campaigns and direct mail • Seek funding from foundations and wealthy individuals for improved data systems and family friendly “dashboard”
The Family and Community Team • Cynthia Bucchi: Governor’s Referral Unit, coordinates or answers all incoming emails from web site, quality assurance • Donna Fletcher-Lugo: Coordinating public meetings, stakeholder development, and communication channels • Dr. Felecia Nace: Editing quarterly “Family & Community Circle,” writing practical guides, public meeting surveys • Norris Clark: Management and planning, public presentations, building stakeholder support, implementing communications plan