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Safe Harbor Statement

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Safe Harbor Statement

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  1. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. Safe Harbor Statement

  2. Empowering the Business User: Introduction to Oracle Endeca Information Discovery July 2013 Jack Berkowitz VP, BI Product Management

  3. Oracle Business Analytics: Complete & Integrated Any Data, Any Source Full Range of Analytics Analytic Applications On Premise, On Cloud,On Mobile

  4. Business Intelligence and Data DiscoveryComplimentary Concepts – Technology is More Powerful Together Business Intelligence Proven Answers to Known or Anticipated Questions Insights yield new metrics to monitor, data to integrate Anticipated Data DiscoveryFast Answers to New Questions New questions require exploration, new information; Leverage existing investments Unanticipated

  5. Data Discovery Offers Agility for the Unanticipated See New Patterns Ask New Questions Interactive visualizations that reveal patterns hidden in data Add New Data Unscripted exploration across wide range of data characteristics Rapidly combine new data with existing sources

  6. Deeper Insights Exist Beyond Structured Data “.. Over the past few weeks, we have seen an unexpected rise in battery-related claims” “How do we respond to emerging quality problems?” A: rise in particular category of claims mentioned by dealer “.. I’m ready to change dealers – I’ve had the same problem for 3 months - no end in sight..” A: internal QA metrics show no fluctuations “.. I have tried resolving recent battery problems by recharging..” A: supplier sourcing ratios unchanged A: technician notes document solutions A: customer dialogue illustrates urgency Answers from Structured Data Answers from Unstructured Data

  7. Unlock Deep Insights with Unstructured Optimizations Integrate and enrich unstructured and semi-structured content + Add New Data Advanced keyword search organizes data at a moment’s notice + Ask New Questions Expose concepts lying latent in text, include sentiment in analysis + See New Patterns Unstructured Discovery Capabilities

  8. Enable Discovery as an Enterprise Capability Add New Data Add New Data Formalize • Innovative ETL • Unstructured Crawling • Higher Data Scale • Data and Content Provisioning by End-User Evolve See New Patterns See New Patterns Ask New Questions Ask New Questions • Create Advanced Analytic Metrics • Tuned and Customized Text Enrichment • Higher User Scale • Intuitive Analytic Visualizations • Detailed Record Characteristics • Share and Collaborate • Implement Deep Discovery Apps • Role Based Interaction • Highly Tuned Search • Rapidly Compose Discovery Apps • Leverage Pre-Built Navigation • Out of the Box Search IT Provisioned Discovery Self-Service Discovery

  9. Agile Platform for Data Discovery on Structured and Unstructured Data Oracle Endeca Information Discovery Price Range search.. EID Studio Self-Service Provisioning CRM ERP EDW Intuitive Exploration EID Integrator Endeca Server Innovative ETL State CA (1,203) NY (512) IL (312) MA (211) CO (102) Drag & Drop Composition Brand Nikon (3,453) Canon (1,512) Fuji (322) Panasonic (211) Structured Data Sources Source ORCL (301,203) SAP (11,512) EDW (10,312) Web and File Crawling X X X Sharing and Collaboration purchase intent passionate user-friendly loyalty Text Enrichment Create and share discovery applications that anyone can use Quickly integrate and enrich structured and unstructured data Unstructured Content

  10. Oracle Endeca Server – Disruptive Innovation Price Range Flexible NoSQL model requires less upfront time to build data model and less time accommodating ongoing to change Complete Unification of advanced search, navigation, and analytics into a single query language and lifecycle search.. ERP CRM EDW Endeca Server State CA (1,203) NY (512) IL (312) MA (211) CO (102) Brand Nikon (3,453) Canon (1,512) Fuji (322) Panasonic (211) Structured Data Sources Source ORCL (301,203) SAP (11,512) EDW (10,312) X X X purchase intent passionate user-friendly loyalty Simplifying No need to manage structured and unstructured in separate engines; no complex tuning required Fast Proven high-speed analytic database architecture combining columnar, in-memory and multi-core processing Unstructured Content

  11. Oracle EID Deep Unstructured Analytics Applications Voice of Quality: Add Context of Unstructured Dialogues from Any Source External Content Government Agencies Data Warehouse /Business Intelligence Product Sales Metric: Sale Price Dimensions: Customer, Product, Dealer, Date Warranty Claims Metric: Claim Count, Labor Cost, Part Cost Dimensions: Customer, Product, Part, Dealer, Date Safety Administration Claim from Competitor X – Model ABC – After driving this car for only 3 months, I started having… Websites Industry Forums “.. focus on passenger vehicle crashes, and are used to investigate injury mechanisms to identify potential improvements in vehicle design.…” “How do we respond to emerging quality problems? Product Quality Application Customer Verbatim Social Media Consumer Comments and Sentiment “..customer heard a rattling sound toward left front driver side. Had issues with steering column locking…” “Love my new car but having difficulty controlling steering on sharp corners..”

  12. Only Oracle Offers Enterprise Class Data Discovery Best of Both Worlds: Innovate with Data Discovery and Decide with Confidence Oracle Endeca Information Discovery Typical Data Discovery Tools Oracle BI Server Integration + BI Common Enterprise Information Model Adapter Personal Data Files Enterprise Applications (Oracle, SAP, Others) Data Warehouse & Data Marts Oracle BI Models and Metrics LOW Decision Confidence HIGH

  13. DEMOS

  14. Q&A

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