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The Mobile Evolution:

The Mobile Evolution:. Bobby Goff Library Web Services Specialist Clay Hill Websites Manager Thomas La Foe Instructional Technology Specialist. Reaching Patrons and Delivering Resources in the 21 st Century Academic Library. What can they do?. Most importantly… Access mobile websites.

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The Mobile Evolution:

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  1. The Mobile Evolution: Bobby GoffLibrary Web Services Specialist Clay Hill Websites Manager Thomas La Foe Instructional Technology Specialist Reaching Patrons and Delivering Resources in the 21st Century Academic Library

  2. What can they do? • Most importantly… • Access mobile websites. • Store audio/video files for playback. • Stream videos (i.e. YouTube videos). • Access Twitter and Facebook via apps.

  3. Social Networks

  4. Twitter Twitter Mobile Site • Brief descriptions • Use short URL’s • Tinyurl.com • Bit.ly • Tr.im • Links directly to content • Multiple interfaces Seesmic App Twidroyd App

  5. Facebook touch.facebook.com • Longer description • Rich links • Full titles • Additional Description • Thumbnails • Links directly to content • Can “import” or “embed” content • Several interfaces available m.facebook.com Facebook App

  6. YouTube YouTube App m.youtube.com • Large, rich description • Full and multiple URLs • IS the content • Singular interface (minus YouTube apps)

  7. Which are you using?

  8. Information flow

  9. Smartphones in the library library.msstate.edu/m • Using the mobile website: • Online Catalog • Maps • Ask-a-Librarian services • Directories • Tours • Links to these resources can be posted around the library m.lib.auburn.edu

  10. Links and QR Codes • Short, easy to type, links • Or links off of the mobile site • Quick Response (QR) Codes of URLs • Many different readers available

  11. AND Communication! • It is a phone after all! • Phone numbers on websites show as links • Dialing the old-fashioned way • Email • SMS/text messages • Instant Message • Many IM Services • Aggregators

  12. Mobile Websites library.msstate.edu/m • Possible links… • Hours • Mobile Databases • Social Networks • Maps • Ask-a-Librarian services • Directories • Tours • Apps can serve similar functions. m.lib.auburn.edu

  13. We want a mobile website!!

  14. Where do we start? • A little History • The difference in a Mobile Website and a Mobile App http://www.youtube.com/watch?v=476s1m1fNqg&feature=player_embedded • Look at what others are doing at the time….

  15. They weren't doing much.

  16. We kept ours “bare bones” • In the beginning of development, iPhones were new and there were not many smart phones/ web enabled mobile devices.

  17. Why should you do a mobile website for your library? • This is not a fad. It is here to stay.

  18. What about the newer generations?

  19. What about the newer generations? In my day.. You were cool if you had this.

  20. What about the newer generations? ..not anymore It’s all about your mobile phone.

  21. What about the newer generations?

  22. Look around… • I am amazed at home many people I almost “run over” because they are not paying attention. They are on the phone.

  23. Ok, Ok …you get the point. • We need to reach our patrons in their environment.

  24. How we reach the patron.

  25. iPhone app screen shots

  26. Detecting Mobile Users • Users must be directed to mobile site • Mobile detection redirection script Dim user_agent, mobile_browser, Regex, match, mobile_agents, mobile_ua, i, size user_agent = Request.ServerVariables("HTTP_USER_AGENT") mobile_browser = 0 Set Regex = New RegExp With Regex .Pattern = "(up.browser|up.link|mmp|symbian|smartphone|midp|wap|phone|windows ce|pda|mobile|mini|palm)" .IgnoreCase = True .Global = True End With match = Regex.Test(user_agent) If match Then mobile_browser = mobile_browser+1 If InStr(Request.ServerVariables("HTTP_ACCEPT"), "application/vnd.wap.xhtml+xml") Or Not IsEmpty(Request.ServerVariables("HTTP_X_PROFILE")) Or Not IsEmpty(Request.ServerVariables("HTTP_PROFILE")) Then mobile_browser = mobile_browser+1 end If mobile_agents = Array("w3c ", "acs-", "alav", "alca", "amoi", "audi", "avan", "benq", "bird", "blac", "blaz", "brew", "cell", "cldc", "cmd-", "dang", "doco", "eric", "hipt", "inno", "ipaq", "java", "jigs", "kddi", "keji", "leno", "lg-c", "lg-d", "lg-g", "lge-", "maui", "maxo", "midp", "mits", "mmef", "mobi", "mot-", "moto", "mwbp", "nec-", "newt", "noki", "operamini", "palm", "pana", "pant", "phil", "play", "port", "prox", "qwap", "sage", "sams", "sany", "sch-", "sec-", "send", "seri", "sgh-", "shar", "sie-", "siem", "smal", "smar", "sony", "sph-", "symb", "t-mo", "teli", "tim-", "tosh", "tsm-", "upg1", "upsi", "vk-v", "voda", "wap-", "wapa", "wapi", "wapp", "wapr", "webc", "winw", "winw", "xda", "xda-") size = Ubound(mobile_agents) mobile_ua = LCase(Left(user_agent, 4)) For i=0 To size If mobile_agents(i) = mobile_ua Then mobile_browser = mobile_browser+1 Exit For End If Next If mobile_browser>0 Then response.redirect("http://library.msstate.edu/m/") end if

  27. Redesigning a Mobile Site • Committee • Reviewed existing mobile sites • Text-based site vs. Icon • Content Needs? • Still in development

  28. Optimizing Mobile Sites • Speed: • Broadband up to 6 mb/s • 3G up to 3 mb/s • Minimize pictures / size • Limit client side scripting • Clean efficient code

  29. Questions? Comments? • Ask me now, or ask me later: Bobby Goff bgoff@library.msstate.edu Clay Hill chill@library.msstate.edu Thomas La Foe tlafoe@library.msstate.edu Thank you for attending!

  30. More things to discuss if there is time.. Developer tools http://www.opera.com/developer/tools/ http://demo.opera-mini.net/ 26 things to keep in mind http://americanlibrariesmagazine.org/columns/dispatches-field/planning-mobile-site http://www.bohyunkim.net/blog/archives/705

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