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Strategies, Synergies and Scalability in E-learning Development (HE). Professor Chris O’Hagan, Dean of Learning Development and Head of the Centre for Educational Development & Media University of Derby. My definition E-learning = electronically supported learning
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Strategies, Synergies and Scalability in E-learning Development (HE) Professor Chris O’Hagan, Dean of Learning Development and Head of the Centre for Educational Development & Media University of Derby My definition E-learning = electronically supported learning (NOTE: e-learning has a silent ‘s’)
Evidence and Experience at Derby 1993 1994 1994 1998 1998 2000 2000 2001 VESOL/TOTAL Project Multimedia development begins (MSc Pharmacy/Pharmacology) Academic Development Fund (bottom-up) Operational Plan for the T & L Strategy (top-down) University of Derby Online (UDo) Global University alliance (GUA) www.gua.com Telepresence Teaching Centre DEPOT - Derby Platform for Online Teaching
In Reality - Postmodern Praxis bias situatedness speed of change different missions education/training history Problem with evidence: Need to learn from others’ experience nevertheless Derby now seeking evidence - on MARKETS
Strategies University’s Mission & Vision Funding staff time Developing central support services Blending technological & educational development Guiding metaphors, images, values Committees - strategy, operational, technical, exploitation (Staff development)
Synergies Real and virtual co-extensive Quality assurance and control “Production line” process of existing courses Campus and distance
Scalability Platforms - evidence queries reliance on just one Support - federal systems don’t work well Partners - difficult and risky to do it alone Variety - general research on learning
Current Evidence to Inform Strategy • International online learning market sluggish • E-learning works - simplicity can be effective • Margins are very tight - so mainly PG market • Most providers costs are too high • On-campus students beginning to want more - we can move from ‘addition’ to ‘replacement’ • Toe-in-the-water is a loss-leader - need scale • New providers currently more successful than the old • No VLE stands out - capitation costs and lock-in