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BANCASSURANCE By Jean Louis PIQUET April 14t h, 2005. hannover life re ®. Started in the 70's Take off in the 80's, with the development of unit linked product and saving products. 01#J. BANCASSURANCE. Introduction. Introduction. 2. 01#N. Introduction. BANCASSURANCE.
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BANCASSURANCE By Jean Louis PIQUET April 14th, 2005 hannover life re ®
Started in the 70's Take off in the 80's, with the development of unit linked product and saving products 01#J BANCASSURANCE Introduction Introduction 2
01#N Introduction BANCASSURANCE Introduction
01#N Introduction BANCASSURANCE Introduction
01#N Introduction BANCASSURANCE • But what is Bancassurance? • French Term • Standardized Mass Product • Easy to understand / easy to sell • Limited guarantee • Sold though a bank distribution channel Introduction 5
02#N Products BANCASSURANCE • What kind of products ? - Mainly life products that can be broken down in 3 categories . Financial and repayment products . Depositors products . Simple standardized package products Products 6
02#J Products BANCASSURANCE • Personal accident • Credit Insurance • Mortgages / Mortgage Endowments • Estate management • Group pension plan / asset management Products 7
02#N Products, Training and Profit BANCASSURANCE Products 8
03#J How to sell ? BANCASSURANCE • Bank network (branches, local office), • Direct and mail, • ATMS, • Telebanking, • World wide web. How to sell ? 9
04#J BANCASSURANCE Why ? • Bancassurance : why? - Diversification of banking activities - Improvement of customer loyalty - Convergences of bank and insurance activities - Complementarity in economical cycles - Complementarity of the risks - To put on end to the market share's decrease on the saving products - A new source of profit - One contact bringing financial and insurance solutions Why entering into ? 10
04#N BANCASSURANCE Why ? Credit Life Insurance Property Insurance Buy a house Motor Insurance Client Buy a car Why entering into ? Child Education Save for retirement Credit Life Insurance Unit Linked Product Life Insurance 11
04#N Why ? BANCASSURANCE • For a Bank • Intense competition : - Increase income generated - Reduction of the Bank fixed cost - Opportunity to increase productivity - Risk diversification • Customers preference - Shifting investment towards products with higher ROI - Favourable tax • Increase customer loyalty - Detecting the need - Detecting cultural / social change - Cross selling potential - Client oriented Why entering into ? 12
05#J Advantages ? BANCASSURANCE For Bank • Better hit ratio • Lower cost • Better processing technology • Higher knowledge of potential needs. Advantages 13
04#N Why ? BANCASSURANCE • For an Insurance Company • Source of new business - Access to new client easily - Geographic / Demographic new scope • Wider range of products • Products otherwise not feasible • Administration : Economy of scale • Defensive positioning Why entering into ? 14
05#N Advantages ? BANCASSURANCE For Insurers • Know customer -> risk assessments easier • Increase market penetration • Access to different market segment • Improve public image • Lower cost • Product that match the need (peace of mind) • Delivery at doorstep • Convenience in payment • Easy & automatic renewal Advantages 15
06#J European overview BANCASSURANCE • France : - 60 % of the market share- 35 % of the market share (Term Life Insurance )- 7 % of the market (Non Life Insurance)- 69 % of the market (New Individual Saving)- Bank establishing Bancassurance Company • Spain : - 65 % of the market (Life Insurance)- A 30 % growth in average since the 15 past years- Alliance between Bank and Insurance Companies- A regional specifity which quicken the Bancassurance set up (Regional Saving Bank = 50 % of the premium) European overview 16
06#N BANCASSURANCE European overview • Portugal : - 82 % of the market share- But a rather small market (= population 4 Mios) • Italy : - Amato Law 1990- From 8 % market share in 1992 to 50 % in 2002- 70 % market share for saving product ("unit linked" or "index linked") • Belgium : - The first Insurance Groups are Bancassurer - First distribution network - 56 % market share European overview 17
06#N BANCASSURANCE European overview • UK : - From 40 % Broker's market share in 1992 to 54 % in 1999- From 15 % Bancassureur's market share in 1990 to 9 % in 2003 • Germany : - Direct sale forces : 85 % in 1992 – 54 % in 1999- Broker : 8 % in 1992 – 20 % in 1999- Bancassurance : 1 % in 1992 – 18 % in 1999- Growth of markets shares of Bancassurance due to agreement between Bank and Insurers. European overview 18
07#N BANCASSURANCE The way to achieve BA • Distribution agreement (exclusive or not) • A Bank wholly or partially acquires a Company • The Bank start establishing a Insurance Company The way to BA 19
07#N BANCASSURANCE The way to achieve BA • Distribution agreement (exclusive or not) • Strength : - No cost for the bank - Product can be branded or co – branded • - Basic training for bank employee • Weakness : - Need a close cooperation between Insurance Company / Bank - No gain for Database access (or nearly nil) • - Insurance products must match the need • - Low reactivity to cultural and social change. The way to BA 20
07#N BANCASSURANCE The way to achieve BA • A Bank wholly or partially acquires a Company • Strength : - Easier access to Database - Dedicated products • - Better cooperation between Insurance Company and Bank • Weakness : - Higher cost for the bank - Higher reactivity to the change • - Bank employees need a training The way to BA 21
07#N BANCASSURANCE The way to achieve BA • The Bank start establishing a Insurance Company • Strength : - Dedicated products • - higher efficiency in detecting the needs and customers habits • - Very close cooperation between Insurance Company and Bank • Weakness : - Need staff training - High capital cost • - Need to acquire Insurance skill The way to BA 22
07#N The way to achieve BA BANCASSURANCE • Distribution agreement : • OIB & MIC • NBK & ALICO • BBK & BKIC • Merge and Acquisition : • ING (Netherland) – National Nederlanden & NMB Postbank • Arope Insurance (Blom Bank) • Dubai Islamic Bank & Aman Bank • Citigroup / Travelers Life & Annuity • Establishing a new company : • Bancassurance Lebanon (CA / Fransabank / Libano Française) • Sogecap / NSGB Life (Société Générale) in Egypt • Assurance Biat (Natexis) in Tunisia The way to BA 23
08#N Key of success BANCASSURANCE External Factors • Legal & Fiscal Environment i.e. Amato Law in Italy (+)i.e. Glass Steagal Act in U.S. (-) • Low rate of Insurance penetration Key of success 24
08#N Key of success BANCASSURANCE Internal Factors • Organisation / IT System integration • Remuneration / Training • Public image • Products sold Key of success 25
09#N Potential Risks BANCASSURANCE • Lack of sufficient experience • Complexity of the structure making supervisory oversight more difficult • Difference of culture between Bank and Insurance • Inadequate capital allocation • An aggregate risk exposure rather than acting as a hedge Potential risks 26
11#J BANCASSURANCE The Future • Shop Insurance :- Carrefour- Auchan • Insurance Bankers :- AGF (Banque AGF)- AXA (Banque Directe -> AXA Banque)- Prudential (Egg) The Future 27
Thanks for your attention! 28