Capes Region economic development strategy

1. Capes Region economic development strategy Stakeholder workshop 13 March 2008

2. Workshop agenda • Session 1 • Process overview and deliverables • Regional profile • Cluster development process • Questions, discussion • 1.45 pm Session 2 • Vision for region’s economic future • Industry clusters in the Capes region • Breakout groups – cluster and SWOT analysis • 2.45 pm Afternoon tea

3. Workshop agenda (2) • 3.10 pm Session 3 • Report back • Cluster working groups and champions • Process from here • 4.00 pm Workshop close

4. Process overview Implementation

5. Deliverable: Working paper 1 • Regional profile consisting of: • economic history of the region • baseline assessment of industries and clusters • input output tables • locational quotients • shift share analysis Implementation

6. Deliverable: Working paper 2 • The vision deliverable consists of: • a vision for Capes region economic development • Within a sustainability framework • focus areas – industries and clusters Implementation

7. Deliverable: Working paper 3 • Results of consultations • October 2007 and March 2008 workshops • Consultations • Cluster Groups • Reference Group • Business confidence survey • Business database Implementation

8. Deliverable: Working paper 4 • Industry and cluster action plans consist of strategies for development of relevant clusters, plus stakeholders’ roles • Identify infrastructure of regional significance • land and water • workforce and skills requirements • priority projects Implementation

9. Deliverable: Working paper 5 • Economic Development Strategy deliverables include: • integrated economic and planning strategies, by local government area • review of local policies • final report • briefing of Councils Implementation

10. Implementation phase • Critical to project success • Role of Reference Group and Cluster Groups • Facilitate establishment of industry clusters for the priority clusters. • Consultant to facilitate clusters for a period of 6 months

11. Regional profile highlights • Capes region economy is worth $1.2 billion p.a. • Trade within the region of goods and services produced in the region is $670 million p.a. • Growth prospects underpinned by growth of region’s population in 15 years to about 62,000

12. Correction to population table

13. Regional profile highlights (2) • Major visitor destination • High dwelling sales • Relatively low unemployment • Several dominant industries: eg wine, tourism, construction

14. Changing economy Share of employment (% of workforce) Retail industry Share of employment (% of workforce) Agriculture, Forestry and Fishing industry

15. Cluster development process • What are clusters? • Groups of businesses working in related activities – eg residential construction • Identification of clusters • Quantitative techniques to assess what the Capes region is strong in • Locational quotients – share of employment by sector greater than whole of WA • Input-output – flow of goods and services between industries, from primary input and to final demand • Shift-share – changes in number of jobs 2001-2006

16. Cluster development process (2) • Quantitative methods have identified 10 potential clusters • What other potential clusters are there? • Likely to be data gaps • Workshop and cluster groups to agree on high potential clusters

17. Questions and discussion

18. Session 2 • Vision for region’s economic future • Industry clusters in the Capes region • Breakout groups – cluster and SWOT analysis

19. Vision: examples • South West region • In three decades, a model for environmental and economic management offering array of lifestyles, tourism and economic opportunities • Statement of planning policy • Creative, vital and sustainable communities living in balance with economic development, unique landscape and environment

20. Vision: examples • Augusta Margaret River Shire • World class lifestyle icon through diversity of experiences and opportunity in agriculture, tourism and viticulture enhanced by areas of unspoilt natural environs and balanced future growth • Busselton Shire • Maintain diversity and lifestyle choices and values through enhancement of environments, facilitating cultural and sporting experiences and support economic and business choices

21. Vision for Capes Region Economic Development Strategy? • Themes from others • Economic opportunities and development • Environmental values • A range of lifestyles • Vital communities • Choices

22. Possible clusters for discussion • Agriculture • Wine industry • Manufacturing • Construction • Transport • Tourism • Information media & telecoms • Finance industry • Property industry • Education industry • Creative industries • Services industries

23. Possible clusters for discussion • Agriculture • Wine industry • Manufacturing • Construction • Transport • Tourism • Information media & telecoms • Finance industry • Property industry • Education industry • Creative industries • Services industries Identified from analysis Identified from comments

24. SWOT • What are the Capes region’s and potential clusters’ • Strengths, eg • what do we do well? what advantages do we have? • Weaknesses • What could we do better? Where are we vulnerable? • Opportunities • What do we know about? What are the trends? • Threats • External roadblocks? Activities by competitors? Changes coming?

25. Session 3 • Report back • Cluster working groups • Process from here

26. Process from here • Cluster group formation and workshops • Reference Group formation • Steering Group contacts • ACIL Tasman contacts

27. Process review Implementation

28. Capes Region Economic Development StrategyDiscussion