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Analyzing Visuals

Analyzing Visuals . Horror Movie Posters GSW 1100-106L/306L October 2013. What do you notice in this poster?. Features of a movie poster. Colors Viewpoint/perspective People/characters Style of art Tone Text (font, placement, content)

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Analyzing Visuals

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  1. Analyzing Visuals Horror Movie Posters GSW 1100-106L/306L October 2013

  2. What do you notice in this poster?

  3. Features of a movie poster • Colors • Viewpoint/perspective • People/characters • Style of art • Tone • Text (font, placement, content) • Cultural, historical, or social information that you need to know to understand the meaning • What is the argument that the poster is making? Who is the audience for the movie? What is your reaction to the poster? What do you think the movie is about?

  4. Intertexuality The Original The Sequel

  5. The Parody A parody relies on your knowledge of the “original” version, and then changes elements to mock that image and create a new message. This is a type of intertextuality: the original text gives meaning to the new text.

  6. How are these images making different arguments? 1970s Original Movie 2007

  7. What do you see? Color People Perspective Frame Text Context

  8. What do you see? Color People Perspective Frame Text Context

  9. What do you see? Color People Perspective Frame Text Context

  10. Ethos

  11. Pathos

  12. Logos

  13. Consider how the positioning of bodies makes an argument.

  14. Questions to ask in your analysis • What is the argument that the poster is making? • Who is the audience for the movie? • What is your reaction to the poster? • What do you think the movie is about?

  15. Enjoy finding your own movie poster to analyze!

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