and Strategic Plan

1. GCIS Budget Vote and Strategic Plan Government Communications (GCIS) briefing to the Portfolio Committee on Communications 15 June 2004

2. Introduction Period leading up to end of First Decade of Freedom - a time to: • Consolidate and intensify current programmes • Review progress and prepare for the challenges of the Second Decade of Freedom • As context to the GCIS strategic plan and budget: • Milestones of GCIS’ work during the past year • Reflections on the communication challenges of the Second Decade of Freedom.

3. Communication milestones of the past year National Imbizo Focus Week Theme:

4. Communication milestones of the past year Completion of the Truth and Reconciliation Process 16 Days of Action for No Violence Against Women and Children • Release of final Report • Distribution of reparation grants • Extended reach and impact • Impact expected to grow in 2004.

5. Communication milestones of the past year Ten Year Review • Interaction across departments around the need to absorb new insights into our country’s transition: • with the public at large • with a range of researchers and stakeholders including the media GCIS Ensuring that the results of the Review reached as many citizens as possible in formats and languages they prefer.

6. Communication milestones of the past year Ten Year Celebrations • Preparing brought immense communication challenges for government: • Leadership, for truly national and unifying celebrations • Co-ordination of planning and implementation over a long period • Production of publicity and branding material • Interface between celebrations within SA and those held in other parts of the world GCIS played its part through its work in support of the Inter-Ministerial Committee.

7. Communication milestones of the past year 40th Anniversary of Africa Day GCIS was: • Central in the communication campaign around the 40th anniversary of Africa Day And is: • Intimately involved in the integrated work of government to realise the objectives of the AU and Nepad.

8. Communication milestones of the past year MPCCs • More Multi-Purpose Community Centres (MPCCs) were opened during 2003 • Total of 56at end of 2003/04 year - a result of co-operative efforts among national depts, provincial administrations and municipalities Programme on course to meet objective of 60 MPCCs by end 2004, with the aim of: • Ensuring one MPCC in each district • Starting protracted programme to have one MPCC in each of the 284 municipalities.

9. Communication milestones of the past year Dept of Trade & Industry Dept of Public Service and Administration ` MPPCs Intensive interaction ` in 2003 in preparation for: • the introduction of Community Development Workers • Launch of Batho Pele e-Gateway Establishment at 3 MPCCs of pilot Business Zones which bring information about economic opportunities and support services within easier reach of communities.

10. Communication milestones of the past year The IMC and MDDA Will present own annual reports - reflecting maturing of these projects • Both depend on partnership of government and civil society • Both have taken giant strides in addressing their core mandates.

11. Communication milestones of the past year Transformation of the Marketing and Advertising Industry A baseline empowerment survey has begun to: • Help the industry set benchmarks and targets • Inform a balanced scorecard and charter Update of the Advertising Transformation Index Research is in progress tocompare adspend against the composition of the population and audiences This work will inform the report which the Transformation Monitoring and Steering Committee will be giving to the Committee later this year.

12. Taking stock of progress and communication challenges Capacity to meet communication challenges Communication in support of the implementation of government's Programme of Action Continued progress in key areas in core mandate Government GCIS Strengthening the government communication system Broadening access to government information Means of receiving and imparting information and ideas.

13. Taking stock of progress and communication challenges Foundation of our assessment of communication challenges for the next decade. Government's 10-Year Review Stock-taking exercise Directives of Comtask report Longer term assessment of progress GCIS

14. Taking stock of progress and communication challenges Government communicators Forum (3X per annum) Communication Clusters Pre-Cabinet Meetings Co-ordinating structures Provincial Heads of Communication Meetings Ministerial Liaison Officers Forum Strengthening local government capacity Government wide communication system

15. Taking stock of progress and communication challenges State of the Nation Address Makgotla Monthly DG Clusters meeting Fortnightly Cabinet Current Affairs discussion Weekly GCIS Secretariat meetings Daily Rapid Response Government wide communication system Bua Briefs

16. Taking stock of progress and communication challenges Imbizo Broadcast media (ALS) Government-on-Line (MPCCS, NGOs, CDW) Publications in all languages Big screens Audio Tapes Braille Access to communication and information • Substantial shift towards unmediated communication to: • improve access to govt information • afford citizens opportunity to make their views and concerns known to govt

17. Taking stock of progress and communication challenges Nov 01 Apr 02 Oct 02 Apr 03 Oct 03 No. of events 170 300 320 365 410 Ministers 14 18 9 23 13 Dep. Ministers 4 4 3 5 3 Premiers 7 7 8 7 8 MECs 40 53 70 73 84 Local gov reps. 107 50 155 71 263 October 2003 imbizo focus week biggest ever • Direct and interactive communication becoming part of the fabric of governance • Working with other departments to further enhance imbizo forms a key part of GCIS plans for the future.

18. Taking stock of progress and communication challenges Shift towards LSM 1-5 in communication campaigns • Supporting above-the-line advertising with media vehicles preferred by lower LSM groups, e.g. outreach programmes (big screen events) • 111 big screen events countrywide allowed an estimated 160 000 South Africans the opportunity to watch the Presidential Inauguration live • Issuing of guidelines to all DGs to promote departmental adspend against all LSM groups, especially LSM 1-5 • Monitoring adspend of depts to promote use of the most appropriate channels • Using peer assessment of Heads of Communication to address this issue • Multi-media campaigns placing emphasis on African Language Stations and community radio stations.

19. Taking stock of progress and communication challenges Disseminating Programme of Action outlined in State of the Nation Address Distribution Print Radio Outreach People W disabilities Total 2002 7% 70% 17% 7% 0% 100% 2003 14% 23% 36% 16% 2% 100% 2004 33% 15% 21% 28% 3% 100% Distribution of below-the-line material: direct-to-home (incl in rural areas) and other distribution outlets (MPCCS, GICs, Wards, schools, libraries, post offices, etc.) Outreach: community-based events, esp. in rural areas, during which media such as big screens, street theatre, mobile video units and workshops are prioritised. Shifting communication campaigns for wider reach Spending handled by GCIS – patterns affected by time of year   TV Print Outdoor Below The Line Total Radio ALS & CRS Others 10/02 – 06/03 17% 10% 12% 43% 13% 5% 100% 07/03 – 12/03 45% 13% 10% 32% -% -% 100% Research in progress will give a better picture of government-wide patterns.