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Research Techniques at the Boundary of Scientific and Interpretivist Research A Taxonomy (5). Field StudyQuestionnaire-Based SurveyInterview-Based SurveyCase StudySecondary Research. Field Study
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1. Invitation to ResearchRESEARCH TECHNIQUES at theSCIENTIFIC/ INTERPRETIVIST BOUNDARYRoger Clarke, Xamax Consultancy, CanberraVisiting Professor, CSIS, Uni of Hong KongVisiting Fellow, Australian National University http://www.anu.edu.au/people/Roger.Clarke/......Res /54-SciInt.pptebs, 16-20 January 2003
3. Field Study – Scientific/Positivist Theory-Driven
Theoretical Inferences => Hypotheses
Targeted Observation
Recording of primarily Quantitative Data
Statistical Analysis
4. Field Study – Interpretivist Theory-Agnostic or Theory-Driven
Descriptive detail is crucial,and lays the foundation for interpretation
Data primarily Qualitative
Interpretation may be performed intuitively, or using some form of discipline, e.g.
Grounded Theory (Strauss)
Critical Theory (Habermas)
5. Questionnaire-Based SurveyThe Traditional, Positivist Model
6. Questionnaire Survey – Positivist Theory-Driven
Theoretical Inferences => Hypotheses
Questions Mostly Closed-Ended
Recording of primarily Quantitative Data
Statistical Analysis
7. Quality Tests of Research Method Design Content Validity (all aspects included)
Construct Validity (effective operationalisation of the Concepts, i.e. close correspondence between behaviour of the real world and of the measure)
Internal ValidityIntegrity of the Relationships among the Concepts (commonly focussing on causal relationships)
External ValidityGeneralisability within a Definable Domain
ReliabilityAbility to Repeat and Get Similar Results
8. Research Statistics Tabulation (Counts, Percentages)
Measures of Central Tendency and of Dispersion / Std Deviation / Variance
Association and Correlation
Tests for Differences (X 2, t, z)
Multivariate: Co-Variance,Regression, Discriminant Analysis
Non-Parametric Tests(for non-normal distributions)
9. Measurement BiasSystematic Measurement Error Measurement Bias from:
Social Contexte.g. presence of significant others, data sensitivity such as illicit drugs, sex
Recording Bias
Intrument Bias, e.g. the set of responses available
Procedure Bias, e.g. the sequence of questions Response BiasSystematic tendency to respond based on something other than what the researcher intended
Non-Response BiasNon-random refusals, e.g. under-reporting of privacy-lovers’ attitudes to privacy
Item Non-Response BiasNon-random refusals to individual questions
10. UnreliabilityRandom Measurement Error The Data Source
Respondent States (e.g. boredom)
Respondent Recall
Respondent Comprehension
The Context
Physical Conditions (e.g. distractions)
Social Conditions The Researcher
Comprehension
Recording Error
Premature Data Reduction
Researcher Differences
The Measure
Insensitivity
Instrument and Procedure Variation
11. Question DesignFoddy’s TAP Guide Topic – Must be defined, so that each respondent clearly understands what is being talked about
Applicability To Each Respondent – Must be established, i.e. respondents should not be asked to give information that they do not have
Perspective – The perspective that respondents should adopt when answering the question, must be specified, so that each respondent gives the same kind of answer
12. Questionnaire-Based SurveyThe Symbolic Interactionist View
13. Questionnaire Survey – Interpretivist Theory-Agnostic or Theory-Driven
Descriptive detail is crucial,and lays the foundation for interpretation
Data primarily Qualitative
Questions Mostly Open-Ended
Interpretation may be performed intuitively, or using some form of discipline, e.g.
Grounded Theory (Strauss)
Critical Theory (Habermas)
14. Questionnaire-Based Survey Process Define Objectives
Develop Instrument • Define Population
Test Instrument • Define Sample-Size
• Acquire Sample
Distribute
Follow Up
Analyse
Report
15. Interview-Based Survey Similarities to Questionnaire-Based
Scientific tends towards structured sequence of carefully-prepared, closed-ended questions
Interpretivist is less structured, open-ended questions, with much more interaction
Similar approaches to Population, Sampling Frame, Sample
16. Elements of the Interview Process Context, Purpose, Common Language
Question-Types:
Sequence-Controlled cf. Free-Flowing
Unstructured cf. Structured
If structured:
Closed-Ended cf. Open-Ended
Means of Recording
Feedback, Clarification, Confirmation
17. Case Study In-Depth Study of a Particular Setting
Some Focus, But Reasonably Broad in Scope
Multiple Sources => Triangulation
Documents • Managers
Interviews • Subordinates
Observation • Those Affected
Integration of Diverse Materials
Preferably Longitudinal, not Snapshot or Cross-Sectional; but possibly Retrospective
18. Case Study – Alternative Perspectives Positivist Orientation
Theory-Driven
Variables Pre-Defined
Purposeful Collection
Quantitative Data
Causality
Replicability Interpretivist Orientation
Theory-Driven or Not
Variables Emerge
A Moderate Focus
Qualitative Data
Understanding
Likely Ambiguity
19. Single-Case, Multi-Cases, Mini-Cases Single-Case
Must be Deep and Rich
Justifiable only ifUnique or Revelatory Multiple-Case
Must be Deep and Rich
Must Have Enough (4-10?)
They Must Be Comparable Mini-Case Studies / Vignettes
Achieves Greater Spread for the Same Resources
Superficial, with Limited Scope
Information Reliability Very Low
Possible Value as a Preliminary Study, to provide insight into diversity, and indications of key variables
20. Secondary Researchaka ‘Available Data’ Studies Documents or Data are acquired that were previously captured (probably by someone else, and probably for a different purpose)
The Documents or Data are re-analysed
Generally, a theoretical framework is used that is different from that originally used