SEO and PR

1. SEO + PR= Effective Digital Marketing Whenever changes are brought up in an ongoing process, there is always a risk involved. Either they might result in profit or can land you in big trouble by disrupting the whole process. And, when changes are adopted in a dynamic scenario, like that of a digital marketing space, the intensity of risk becomes much higher. But, all thanks to the similarities in the skill set of creating great content and reaching out to other people that merging of SEO and PR didn’t cause much disruption in the digital landscape. Without creating any chaos, both the marketing entities are closely working together within a newly integrated and much evolved digital marketing space. Nowadays, the better the content and premium sites linking, the better will be your rank in search engine’s result pages. Therefore, to get good SEO rank the site needs to have insightful and appealing content that can get links from great sites. However, the PR agencies are already familiar with this phenomenon. They target the larger publications with great content linking’s. Therefore, we can say that quality content and links are the glue binding to search engine optimization and public relations together.

2. There is a myth that working in collaboration with other team of professionals will overshadow the performance of one’s own team. But, the actual reality contradicts all that is being stated in the age-old myth. One needs to understand that working in collaboration will assist in learning new skills, thereby, widening your area of expertise and knowledge. PR professionals aren’t taught about the impact of online earned media and keyword ranking in SEO. Similarly, SEO professionals don’t know much about media outreach in which PR professionals hold expertise. So, while working together both the PR and SEO professionals must reach out to their counterparts to better understand their jobs and roles. This would help in achieving the company goals more effectively and efficiently. While working as a whole, both the SEO handling and PR teams need to make sure that they communicate well and do not wind up duplicating the workload. The growth of the company can be amplified when the teams start sharing content with one another. By sharing content that’s already been created, a team can help others in taking a cue from it or using it for another purpose, thereby making their content more functional. PR and SEO will always remain their entities offering their own significant features to the marketing landscape. But, that doesn’t mean that the two can’t be combined to create effective digital marketing strategies resulting in rewards and benefits.