1 / 12

Advertising and PR

Advertising and PR. Stuff. $620B industry globally $285-300B spent on media ads Show me the money! 5000/day in U.S. Ubiquity?!. Tattoo Advertising. Types of Agencies. General ad agency: Plan and create marketing campaigns and place ads in media Boutique ad agency:

sgruber
Download Presentation

Advertising and PR

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Advertising and PR

  2. Stuff • $620B industry globally • $285-300B spent on media ads • Show me the money! • 5000/day in U.S. • Ubiquity?!

  3. Tattoo Advertising

  4. Types of Agencies • General ad agency: • Plan and create marketing campaigns and place ads in media • Boutique ad agency: • Focus on specific area such as direct marketing, public relations, branding/logos/identity consultants sales promotion, field marketing, interactive, sports marketing, etc.

  5. Compensation? • Pre-1990: • standard commission = creatvie fee and 15% of gross billings of media placements • Post: • cost-plus fee, sliding scale fee, or fixed-rate (lower than previous 15%)

  6. Omnicon Group • Largest marketing services group • 1986 • 2009, $13.6B, $1B Profit (44% Ad, 56%?) • 5000 clients in more than 100 countries • 84,000 employees • 2,000 offices • 106 countries

  7. WPP Group • 2009, $12.4B • UK

  8. The Interpublic Group • 2009, $6B • 1961 • approximately • 43,000 employees • 130 countries

  9. TOP 10 Agencies • 1 Grey (WPP) New York • 2 BBDO (OMC) New York • 3 JWT (WPP) New York • 4 Euro RSCG (Havas) New York • 5 DDB (OMC) New York • 6 McCann Erickson (IPG) New York • 7 Foote Cone & Belding (IPG) New York • 8 Deutsch (IPG) New York • 9 Young & Rubicam (WPP) New York • 10 Leo Burnett Co. (Publicis) Chicago

  10. Who spends the most? • 1 Proctor and Gamble, $1.17B • 2 GM, $646M • 3 AT&T, $579M • 4 Verizon, $489M • 5 Pepsico, $455M • 6 Johnson & Johnson, $427M • 7 Toyota, $406M • 8 Time Warner, $391M • 9 Ford, $373M • 10 GlaxoSmithKline, $373M

  11. PR • What is it? • How is it different than the advertising industry? • How is it related to the ad industry? • SPINdustry (Command PR)

  12. To Consider??? • Blurring content and ad • What does it mean if culture is ad-friendly? • Are we merely consumers? • Collision of cultural and economy? • Impact of clutter • Selling us ourselves or ideal selves • Identity • Consumerism • Materialism • What is PR? How is it the same/different from ads? • How is this industry a cultural industry?

More Related