Putting Patients First: The Rise of Patient-Centric Pharma in Europe
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In recent years, the pharmaceutical industry has undergone a significant transformation in its approach to sales and marketing. Traditional methods of promoting drugs and therapies have given way to a more patient-centric approach, where the importance of understanding patients' needs and preferences, and tailoring pharmaceutical solutions accordingly is being recognized. This shift in focus has gained momentum across Europe, as pharmaceutical companies recognize the value of placing patients at the heart of their strategies.
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Putting Patients First: The Rise of Patient-Centric Pharma in Europe
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