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New Media Congress

New Media Congress. Digital Media: Worldwide Developments, Issues and Case Studies Delhi – May 08.05.08. OUT OF THE BOX? No, Business As Usual. Here for the same reason: Economy, income and spending As a global media company what we are up to:

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New Media Congress

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  1. New Media Congress Digital Media: Worldwide Developments, Issues and Case Studies Delhi – May 08.05.08

  2. OUT OF THE BOX? No, Business As Usual • Here for the same reason: Economy, income and spending • As a global media company what we are up to: • Analyzing: Macroeconomic figures; validating rosy picture • Comparing: Acceptance and appreciation of consumerism • Observing: Confidence, experimentation, creativity, individuality, desire to be global, sophistication/tastes, information needs and consumption, mobility, time deprivation • Acknowledging: Adoption of new marketing methods and touch-points, domestic competition • Finding: New market opportunities that fit our competencies • Accepting: Fickle, promiscuous consumer • Hoping: Infrastructure, regulation, marketing dollar pool

  3. Success Criteria and Operational Implications • Where “our expertise in financial markets” meets audience • Professional community, individual investors, farming community • Foreign media India-specific site • Adjusting our services to create a market, sell, win • Content: Collect/aggregate, localize, stand-alone vs. packaged • Indexing: Tagging at the content creation level • Presentation: How does the consumer engage with materials • Delivery: Where consumed? What devices? • Interactivity: What do our customers do with that information • Delivery: All profitable touch points specific to country • Measurement: Behavior and targeting focus; work in process • Business Planning: Cross-country comparison basis • Organization: Growth-stage based; hub-spoke; decentralized • Technical Infrastructure: New is old; stress test • Value: Fill a need and create satisfaction; come back for more

  4. Efforts As We Speak: Individual Investors • Wealth management • www.reuters.co.in • Launched Q4 2007 • Professional-grade • Stocks • Funds • Currencies • Commodities • Largely advertising-based

  5. Efforts As We Speak: Farmers • Farming community • Drivers: • Mobile connectivity • Cheaper devices • Direct access • Content: • Weather forecasts • Market prices • Crop advisory • Agri-news • Community

  6. But Isn’t It Only Just Starting? • “New” media has yet to come: audience, interactivity, technology • Fragmented Audience x Demos/Lifestyles x Languages x Consumption Habits x Access = a lot of new media opportunities • More like a “retail” approach • Turning complexities in simplicities on the front end • Presentation – consumption patterns and behavior key • Man vs. Machine -- don’t know what it’ll mean in terms of margins • Vertical potential – coverage and packaging • Staking positions now seems appropriate; future may be expensive • Holy grail: single platform

  7. New Media Congress Digital Media: Worldwide Developments, Issues and Case Studies Delhi – May 08.05.08

  8. Expecting 7+% growth for period 2005-2025; demos, productivity, reforms • Past 20 years = 3.5 %; US 1.5%; Japan • Income expected to triple; 600 mil middle class • Aggregate consumption is expected to dramatically increase – not just top tier cities • Private consumption similar to US/JP as a % GDP

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