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Building Learning Capacity with Serious Games - Roger Stark, CEO, BrainWare Learning Company

Sharing the challenges and successes of being the first to build the most comprehensive integrated cognitive skills training program in the world. Taking expensive one to one cognitive skills training clinical therapy and converting to a scalable, affordable, sustainable and transferable online cognitive training program, bridging the learning capacity gap, so everyone can access the opportunity to be the very best they can be. We will discuss the challenges and how we overcame them. Bringing medical/clinical folks together with video games folks can present very real challenges as they speak a totally different language.

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Building Learning Capacity with Serious Games - Roger Stark, CEO, BrainWare Learning Company

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  1. BUILDING LEARNING CAPACITY WITH SERIOUS GAMES ROGER STARK JULY, 2018

  2. TODAY •Background •The Big Idea •The Challenges We Faced •Keys to Resolving the Challenges

  3. Before I knew anything about brains … or learning capacity … or serious games …

  4. BEFORE

  5. MARKET RESEARCH: IS THERE A MARKET FOR HAND-HELD VIDEO GAMES?

  6. VIDEO GAME CLIENTS • Playnet Technologies • Namco Entertainment • EA Sports • Tiger Interactive • Terraglyph Interactive Studios • Spielberg

  7. BEFORE DREAMWORKS • https://www.youtube.com/watch?v=GIH9RVIi5sA

  8. MARKETING COMMUNICATIONS “CREATE THE EXPERIENCE”

  9. WHAT ELSE? WHAT IS MY LEGACY?

  10. What do you know about the brain?

  11. DOES COGNITIVE TRAINING WORK?

  12. IT WORKS BUT IT IS TOO COSTLY 10 9 8 7 6 5 4 3 2 1 0 Helps Affordable

  13. THE BIG IDEA Comparable cognitive gains Scalable Results that Sustain and Transfer Engaging Affordable • • • = + • • Help the masses, not the classes.

  14. TRAINING COGNITIVE SKILLS No one to copy.

  15. CHALLENGES • Have a Clear (Vetted) Vision (Big Idea) • Project Management • Secure Subject Matter Experts (SMEs) • Assemble Development Team • Producer/Director/Instructional Designer • Programmers • Technology conversion/track time on task • Artists • Prove It Works

  16. FILM INDUSTRY MODEL Treatment Script Storyboard

  17. SUBJECT MATTER EXPERTS: GET THE PROCEDURES DOWN

  18. CAN WE BUILD IT?

  19. CAN THEY COMMUNICATE?

  20. PROVING A SERIOUS GAME WORKS IS MORE THAN BETA TESTING • Video games are about story line or winning/losing. • A serious game is about impacting someone’s life. • Teach a skill or trade • Understand how to take a test • Improve diabetes monitoring • Understand how viruses spread • Be a better learner • A serious game is not just about intent, it is about delivering results.

  21. Peer-Reviewed Published Research “A Study of the Effectiveness of Cognitive Skill Therapy Delivered in a Video-Game Format” Helms, D. and Sawtelle, S.M., Optometry & Vision Development, Volume 38, Number 1, 2007.

  22. BrainWare SAFARI Today The most researched comprehensive, integrated cognitive training program delivered online in the world.

  23. KEYS TO RESOLVING THE CHALLENGES • Vet out the Vision (Big Idea) • Does the market want it? • Is there evidence that it works in current form? • Project Management • SME’s • “Hang your credentials at the door.” • Development • Learn to speak the same language. • Technology transfer statements. • Tracking time on task • Prove it works – it’s a serious game.

  24. AND DON’T FORGET The Business of the Business Steven Blank

  25. QUESTIONS?

  26. CONTACT INFORMATION Roger Stark CEO, BrainWare Learning Company

  27. REMEMBER ONE THING • You are not a drop in the ocean. • You are the ocean in the drop.

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