The Most Influential Women Leader in Marketing 2024

W O R L D M A G A Z I N E VOL-08 | ISSUE-03 | 2024 The Most Influen?al Women 2024 “Looking ahead, Hana’s primary goal is to reach the Chief Marketing Officer (CMO) level at H&S Energy.” Leaders in Marke?ng Hana Hassan Director of Marke?ng and Public Rela?ons H&S Energy Products, LLC Hana Hassan Balancing Crea?vity and Analy?cs in Marke?ng Ini?a?ves

Leadership is not about being It is about making everyone the best else better.

A Celebration of Visionary Marketers I means to connect with audiences in an age where consumer behaviors and market trends are in constant flux. Their work is not just about selling a product or service; it's about creating meaningful interactions and building trust with consumers, which is the cornerstone of any successful marketing endeavor. n this edition, we turn our focus to the trailblazers who are reshaping the field of marketing with their innovative approaches and strategic insights. These leaders, through their unique strategies and dedication, are redefining what it Their achievements are a testament to the power of creativity and the importance of understanding the nuances of consumer engagement. They have shown that with the right approach, it is possible to create campaigns that resonate deeply with audiences, leading to not only commercial success but also to a lasting impact on the industry. EDITOR’S EDITOR’S View View As we celebrate these accomplished individuals, we are reminded that the path to success is not linear. It requires resilience, adaptability, and a willingness to embrace new ideas. These women have demonstrated these qualities in abundance, setting a new standard for excellence in marketing. We are proud to present the "The Most Influential Women Leaders in Marketing 2024", a recognition of those who are not just participating in the marketing world but are actively shaping its future. Their stories inspire us, and we hope they will inspire you too. -Michael Wayne

Hana Hassan 08 Cover Story Balancing Crea?vity and Analy?cs in Marke?ng Ini?a?ves Articles Breaking Barriers How Women Are Shaping the Future of Real Estate 18 22 The Visionaries How Women Leaders are Driving Marke?ng Success TE TE TE

CREDITS Editor-in-Chief Pooja M Bansal CONTENT SALES Senior Sales Manager Jen Davis Deputy EditorLewis Cooper Customer Success Manager Trey Matheu Sales ExecutivesAmy, Alan Managing Editor Jerry Fernandes Executive Editor Michael Wayne DESIGN TECHNICAL Visualizer Dave Bates Technical Head Peter V. Art & Design Director Jimmy Anderson Company Name Featured Person Brief Technical Consultant Victor Collins Associate Designer Bruce Stacy Anna Banks SVP, Personalization and Performance Marketing SEPHORA sephora.com Anna is a certified marketing executive with experience crossing both the digital and traditional channels. SME-SMO Research Analyst Eric Smith Hana is a Director of Marketing and Public Relations at H&S Energy Products, LLC, which operates retail gasoline service stations along with convenience and grocery stores under the well-recognized brands Extra Mile and Power Market. Hana Hassan Director of Marketing and Public Relations SEO Executive Dave Peterson H&S Energy Products, LLC hasoil.com Info@womenworldmagazine.com Kirsten is a commercially minded, creative, and highly motivated Marketing and Communications professional with significant experience in leading and delivering strategies that achieve business ambitions. Kirsten Doddy Group Chief Marketing Officer August, 2024 Anthesis Group anthesisgroup.com Follow us on https://www.facebook.com/Womenworldmagazines Whether for digital campaigns, branding initiatives, or innovative consumer engagement, Mariela is making a lasting impact through her expertise in marketing. LKY Group kygroup.com Mariela Quilala Head of Marketing https://twitter.com/womenworldmag Zsuzsanna is Global Head of Digital Demand and Marketing at Nokia, a company leader in B2B technology innovation that creates value with intellectual property and long-term research, led by the award-winning Nokia Bell Lab. We are also available on : Zsuzsanna Blau Global Head of Digital Demand and Marketing Nokia nokia.com Copyright © 2024 WomenWorld Magazine, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from WomenWorld Magazine. Reprint rights remain solely with WomenWorld Magazine.

C o v e r Hana Hassan S t o r y Balancing Crea?vity and Analy?cs in Marke?ng Ini?a?ves ““ As the Director of Marke?ng and Public Rela?ons at H&S Energy, Hana’s primary responsibili?es encompass overseeing all marke?ng and PR ac?vi?es within the organiza?on. Hana Hassan Director of Marke?ng and Public Rela?ons H&S Energy Products, LLC

The Most Influen?al Women Leaders in Marke?ng 2024 ““ Innovative Marketing Strategies! T decision-making to engage audiences and drive business growth effectively. The versatility of marketing makes it an exciting career path, offering opportunities to influence consumer behavior and brand perception through strategic campaigns and data-driven decisions. This sector requires professionals to constantly adapt to changing market trends, utilizing both traditional and digital media to reach target audiences. Her journey began with a foundational internship that provided her with essential real-world experience in marketing strategies and practices. This exposure ignited her passion for the field, where she discovered the unique intersection of creativity and analytics. In her role, Hana oversees comprehensive marketing and public relations efforts, focusing on developing and executing strategies that enhance brand image and drive consumer engagement. these strategies are critical to achieving optimal results and positioning the company as a leader in the industry through effective and adaptive marketing practices. he marketing industry, characterized by its adaptability across various sectors, demands a blend of innovative thinking and data-driven Let’s explore Hana’s leadership role in shaping marketing excellence: Staying mo?vated and inspired in the dynamic field of marke?ng involves Hana con?nually seeking new learning opportuni?es and challenges. Journey into the Versatile World of Marketing Hana’s journey into the field of marketing began during her studies in business marketing. In need of practical experience, she secured an internship in the marketing department at H&S Energy. This opportunity was crucial, as it exposed her to real-world marketing strategies and practices. H&S Energy Products, LLC, a prominent player in the energy sector, benefits significantly from Hana’s expertise. The company’s marketing strategies are grounded in thorough market analysis and consumer insights, ensuring their campaigns resonate with their target audience. By utilizing both innovative ideas and traditional methods, H&S Energy maximizes its reach and impact. Continuous monitoring and adjustment of Hana Hassan, the Director of Marketing and Public Relations at H&S Energy Products, LLC, embodies the versatility and impact of a career in marketing. What initially sparked Hana’s interest in marketing was the realization that it is a versatile field where one can apply both creative and analytical skills to market virtually anything and everything. This aspect of marketing, which intersects with various industries and products, made it particularly appealing to her. Managing Brand Image and Steering Public Relations They then design multi-channel marketing campaigns that leverage both digital and traditional media to maximize reach and impact. Throughout the implementation phase, they continuously monitor the effectiveness of their strategies through key performance indicators and adjust their tactics accordingly to ensure optimal results and a return on investment. As the Director of Marketing and Public Relations at H&S Energy, Hana’s primary responsibilities encompass overseeing all marketing and PR activities within the organization. Her role is comprehensive and includes strategizing and executing marketing campaigns, managing brand image, and steering public relations efforts. Influencing Consumer Behavior A significant focus of her daily tasks lies in the analytical aspects of marketing. She spends considerable time examining various reports to assess campaign performance, market trends, and consumer behavior. This analysis helps in making data-driven decisions to optimize their marketing strategies and enhance the company’s market position. The most rewarding aspect of Hana’s role as a marketing leader at H&S Energy is seeing the tangible results of their marketing strategies in driving business growth and enhancing brand visibility. It is gratifying for her to witness how creative and data-driven marketing efforts can directly influence consumer behavior and contribute to the company’s success. Monitoring and Adjusting Tactics for Optimal Results Additionally, the opportunity to mentor and develop her team members is incredibly fulfilling, as it allows her to contribute to their professional growth and success. On the other hand, the challenges she faces include staying ahead of rapidly changing market trends and technological advancements, which require constant learning and adaptation. Developing and implementing marketing strategies at H&S Energy begins with a thorough analysis of market data and consumer insights. This foundational step ensures that their strategies are tailored to meet the specific needs and preferences of their target audience. From there, Hana collaborates closely with her team to brainstorm innovative ideas that align with their brand values and business objectives.

Managing the high expectations for return on investment (ROI) from marketing campaigns also poses a significant challenge, as it demands innovative and efficient use of resources. Balancing strategic long- term planning with immediate market demands and adjustments is another complex aspect of her daily work, requiring a flexible yet focused approach. and sentiment analysis. Each campaign has specific KPIs (Key Performance Indicators) set in alignment with their strategic goals, ensuring that they measure what matters most to their business objectives. Promoting an Open and Inclusive Team Environment Fostering collaboration and creativity among her team members is a priority in Hana’s role as a leader in the marketing department at H&S Energy. She encourages an open and inclusive environment where every team member feels valued and empowered to share their ideas. Additionally, they use advanced analytics tools to delve deeper into data, uncovering insights that drive continuous improvement in their marketing strategies. This approach helps them understand not only the direct impact of a campaign on sales but also on customer behavior and brand perception. Piloting New Approaches for Effective Marketing Regular brainstorming sessions are integral, as they not only spur creativity but also promote a collaborative spirit. Hana makes it a point to recognize and celebrate creative contributions, regardless of the outcome, which helps maintain a motivated and innovative team atmosphere. Staying updated on the latest trends and innovations in the marketing industry is crucial for Hana to maintain a competitive edge. Subscribing to leading marketing journals and online publications plays a significant role in keeping her informed about the latest developments. Additionally, she leverages professional networks and online forums where marketing professionals share insights and experiences. Fueling Creativity with Industry Trends and Innovations Aligning Marketing Efforts with Business Objectives Staying motivated and inspired in the dynamic field of marketing involves Hana continually seeking new learning opportunities and challenges. She makes it a point to stay engaged with the latest industry trends and innovations by reading articles, listening to podcasts, and participating in webinars and conferences. To ensure alignment between marketing efforts and the overall business objectives at H&S Energy, Hana starts with clear communication of the company’s strategic goals to the marketing team. This ensures that everyone understands the broader business context and their role in achieving these goals. Incorporating these trends into their strategies at H&S Energy involves Hana evaluating their relevance and potential impact on their business goals. She often pilots new approaches in controlled scenarios to assess their effectiveness. If these innovations show promise, they will be integrated into their marketing strategies. This approach ensures that they are always leveraging cutting-edge techniques and tools that enhance their marketing efforts and resonate with their audience. ““ She employs a balanced scorecard approach that includes both financial and non-financial metrics to track the effectiveness of their marketing activities in relation to the company’s objectives. This method allows for a comprehensive evaluation and ensures that their marketing initiatives contribute directly to their business targets, such as market expansion, customer retention, and revenue growth. This constant influx of fresh ideas and perspectives fuels her creativity and passion for the field. Additionally, setting clear personal and professional goals helps her maintain focus and drive, even when faced with the fast-paced demands of the marketing industry. For aspiring marke?ng professionals looking to advance their careers, Hana’s advice is to embrace a mindset of con?nuous learning and curiosity. Engaging with a network of marketing professionals and sharing insights and successes also provides a valuable source of inspiration and motivation for her. This blend of continuous learning, goal setting, and community engagement keeps her energized and forward-thinking in her approach to marketing. Regular feedback loops and agile methodologies enable them to adjust their strategies dynamically, keeping their marketing efforts closely integrated with evolving business needs. Prioritizing Key Metrics for Effective Marketing Measuring the success of their marketing campaigns at H&S Energy involves a combination of quantitative and qualitative metrics to provide a holistic view of performance. Key metrics Hana prioritizes include Return on Investment (ROI), conversion rates, and engagement metrics such as click-through rates and time spent on their digital platforms. Enhancing Career Prospects For aspiring marketing professionals looking to advance their careers, Hana’s advice is to embrace a mindset of continuous learning and curiosity. “The field of marketing is rapidly evolving, so staying updated with the latest tools, technologies, and trends is crucial. For broader campaigns, they also track brand awareness and customer satisfaction through surveys

Marketing is enthusiasm transferred to the Marketing is enthusiasm transferred to the Customer. Customer. Gaining practical experience through internships or volunteer projects is invaluable, as hands-on experience is invaluable.” thinking and leadership skills to effectively steer their marketing department through the evolving challenges of the energy sector. “Networking extensively, both online and offline, can provide not only opportunities but also insights and mentorship. Specializing in areas that interest you, such as digital marketing, data analytics, or content creation, but also maintaining a broad knowledge base to stay versatile is recommended.” She plans to continue driving impactful marketing strategies that not only boost the company’s brand visibility but also contribute significantly to its bottom line. Additionally, she aims to foster a culture of innovation within the team, encouraging the adoption of cutting-edge marketing technologies and practices. “Finally, don’t be afraid to take risks and experiment with new ideas—innovation is highly valued in marketing. By combining these strategies with a proactive attitude, one can significantly enhance their career prospects and effectiveness as a marketing professional.” By demonstrating consistent success in these areas and aligning with the company’s broader objectives, she hopes to progress naturally into the CMO role, where she can have a greater influence on the strategic direction of H&S Energy. Aiming for the Top Looking ahead, Hana’s primary goal is to reach the Chief Marketing Officer (CMO) level at H&S Energy. To achieve this, she is focused on enhancing her strategic womenworldmagazine.com

Marketing is really just about sharing your Passion

Breaking Barriers How Women Are Shaping the Future of Real Estate T he real estate industry has historically been male dominated, but this narrative is undergoing a significant transformation. Women are increasingly making their mark in the real estate sector, challenging traditional norms, and introducing new dynamics that are reshaping the industry's future. making processes, shape company culture, and drive strategic growth. Women leaders in real estate are also championing diversity and inclusion initiatives. They understand the importance of creating spaces where diverse voices are heard, which leads to better business outcomes. By fostering inclusive environments, women leaders are not only breaking down barriers for themselves but also paving the way for the next generation of female professionals in real estate. Let’s dip into how women are breaking barriers in real estate, their unique contributions, and the challenges they continue to face as they carve out a more inclusive future. The Growing Presence of Women in Real Estate Women-Led Innovation in Real Estate The real estate industry has seen a notable influx of women entering various roles, from sales agents to leadership positions in large firms. According to industry data, women make up a massive portion of real estate professionals, particularly in residential sales. They bring unique perspectives to an industry that thrives on relationships, community engagement, and understanding the needs of diverse clients. Women’s entry into leadership positions is driving innovation across the industry. Many women in real estate are utilizing their unique perspectives to create more customer-centric business models, embracing technology and sustainability, and addressing pressing challenges such as affordable housing. One area where women have made a substantial impact is in the integration of technology into real estate practices. As the industry increasingly embraces digital tools, women are at the forefront of this transformation. They are pioneering the use of property technology (PropTech), which includes virtual tours, AI-driven property management systems, and blockchain in real estate transactions. These innovations are streamlining processes, making property transactions more transparent, and improving the overall client experience. The presence of women in real estate has also extended beyond residential markets. More women are now involved in commercial real estate, property management, and real estate investment. Their rise in these traditionally male-dominated sectors demonstrates a growing recognition of their capabilities and influence. Women are increasingly occupying leadership roles, shaping policies, driving innovation, and fostering inclusive workplace cultures. Breaking Barriers in Leadership Women are also leading the charge in sustainable development. With growing concerns about climate change and environmental degradation, women in real estate are advocating for eco-friendly building practices, energy-efficient designs, and green certifications. Their commitment to sustainability is helping the industry meet the rising demand for environmentally conscious housing and commercial spaces. While women have long been present in real estate, they have historically been underrepresented in leadership roles. However, this is rapidly changing. Women are now stepping into key positions as CEOs, COOs, and board members in real estate firms. These leadership roles enable women to influence decision- August 2024 | 18 | womenworldmagazine.com August 2024 | 19 | womenworldmagazine.com

Overcoming Challenges careers but also lifting others and fostering a more inclusive industry. Despite the progress made, women in real estate still face significant challenges. Gender bias remains a prevalent issue, particularly in commercial real estate and higher-level executive roles. Women often must work harder to prove themselves in male-dominated environments, and the path to leadership can be fraught with obstacles. Looking to the Future As women continue to break barriers in real estate, the future of the industry is likely to become more diverse, innovative, and inclusive. Women bring unique perspectives that challenge traditional ways of thinking, and their contributions are driving positive change across the sector. One of the biggest challenges women faces is the lack of access to mentorship and sponsorship. In industries where male networks are still dominant, women often struggle to find mentors who can guide them through their careers. This can limit their opportunities for advancement and create barriers to breaking into leadership positions. However, more women in the industry are recognizing the importance of mentorship and are creating networks and support systems to uplift one another. One area of promise is the increasing focus on women in real estate development. Women-led projects are bringing fresh ideas to urban planning, community development, and housing solutions. These projects often emphasize social impact, creating spaces that are not only profitable but also beneficial to the communities they serve. Moreover, as more women step into leadership roles, they are setting examples for future generations of women in real estate. Their success stories inspire younger women to pursue careers in the industry, knowing that it is possible to rise to the top despite the challenges. Another significant challenge is the gender pay gap, which persists across the real estate industry. Women, on average, earn less than their male counterparts, even when they hold similar positions. Closing this gap is crucial for creating a truly equitable industry where women can thrive and contribute fully. In conclusion,the real estate industry is at a turning point, with women playing a critical role in shaping its future. By breaking barriers, driving innovation, and championing diversity, women are transforming the landscape of real estate. While challenges such as gender bias and the pay gap persist, the progress made thus far is a testament to the resilience, creativity, and leadership of women in the industry. The Importance of Mentorship and Networking Mentorship and networking play pivotal roles in helping women overcome these challenges. Many successful women in real estate attribute their rise to the support of mentors who provided guidance, shared insights, and opened doors to new opportunities. These relationships can be vital in navigating the complexities of the industry, particularly for women aspiring to leadership positions. As women continue to push boundaries, the real estate industry will undoubtedly become more inclusive, sustainable, and customer-focused, reflecting the diverse needs and aspirations of the communities it serves. The future of real estate is being shaped by women, and their contributions will leave a lasting impact for generations to come. Women-focused real estate organizations and networks are becoming more prevalent, providing platforms for women to connect, share experiences, and advocate for one another. These networks offer opportunities for professional development, mentorship, and peer support, which are essential for breaking down barriers in the industry. By building these communities, women are creating spaces where they can collaborate, learn, and grow together. They are not only advancing their own August 2024 | 20 | womenworldmagazine.com

The Visionaries I n the business world, marketing has become a cornerstone of organizational success. As industries grow more competitive and consumer behaviors shift, the role of marketing leaders has never been more critical. Among these leaders, women are increasingly emerging as trailblazers, bringing unique perspectives and strategies that drive success. Their influence is reshaping the way companies connect with their audiences, build brands and sustain growth. This article explores how women leaders are revolutionizing the marketing industry through their visionary approaches. Embracing Empathy and Emotional Intelligence One of the defining traits of many successful women leaders in marketing is their ability to harness empathy and emotional intelligence. These qualities enable them to understand and connect with diverse audiences on a deeper level. Marketing is no longer just about selling products or services; it's about creating meaningful relationships with consumers. Women leaders excel in this area by tapping into the emotions and values that resonate with their target audiences. By fostering authentic connections, women marketers can craft campaigns that speak to the hearts of consumers. This empathetic approach leads to brand loyalty and customer trust, two invaluable assets in today's market. Moreover, emotional intelligence allows these leaders to navigate the complexities of team dynamics and stakeholder relationships, ensuring that their teams remain motivated, engaged and aligned with the organization's goals. Championing Diversity and Inclusion Diversity and inclusion have become buzzwords in the corporate world, but for many women leaders, these principles are deeply ingrained in their leadership style. They recognize that a diverse team brings a wealth of perspectives, ideas and experiences that can drive innovation and creativity in marketing campaigns. Women leaders are often at the forefront of initiatives that promote inclusivity, both within their teams and in the messages, they craft for their audiences. How Women Leaders are Driv?g Market?g Success Women leaders advocate diversity to ensure that their marketing strategies resonate with a broader audience. They understand that consumers are more likely to engage with brands that reflect their values and experiences. As a result, these leaders are driving campaigns that are not only successful but also socially responsible. This commitment to diversity and inclusion helps brands stay relevant in an increasingly multicultural and socially conscious world. August 2024 | 22 | womenworldmagazine.com August 2024 | 23 | womenworldmagazine.com

Leveraging Data-Driven Insights with Intuition In a world where digital transformation is reshaping the way businesses operate, women leaders are leading the charge in integrating new tools and platforms into their marketing strategies. Their willingness to embrace change and take calculated risks positions them as visionary leaders who are not afraid to challenge the status quo. This innovative spirit is driving marketing success in ways that are both impactful and sustainable. The ability to balance data-driven insights with intuition is a hallmark of effective marketing leadership. Women leaders are particularly skilled at blending these two approaches to make informed decisions that drive success. They understand that while data is crucial for understanding market trends and consumer behaviors, intuition plays a vital role in interpreting that data and applying it creatively. Advocating for Ethical Marketing Practices Women leaders often shines at recognizing patterns and trends that others might overlook. Their intuitive approach allows them to anticipate changes in the market and adapt their strategies accordingly. By combining data with intuition, these leaders create marketing campaigns that are not only grounded in reality but also innovative and forward-thinking. This blend of analytical and creative thinking is what sets them apart in the competitive world of marketing. In an era where consumers are more conscious of ethical issues, women leaders are playing a crucial role in advocating for responsible marketing practices. They recognize the importance of transparency, honesty and integrity in building trust with consumers. As stewards of their brands, these leaders are committed to ensuring that their marketing strategies align with ethical standards. Women leaders often champion causes that resonate with their audiences, such as sustainability, social justice, and corporate responsibility. By aligning their brands with these values, they create a positive impact not only on their bottom line but also on society as a whole. This commitment to ethical marketing is helping to shape a more responsible and sustainable future for the industry. Fostering Collaboration and Team Empowerment Successful marketing is rarely a solo effort; it requires the collaboration and input of a diverse team. Women leaders in marketing are known for their collaborative approach, fostering an environment where team members feel empowered to contribute their ideas and expertise. This inclusive leadership style leads to a more dynamic and innovative marketing process. The Visionary Impact Women leaders often prioritize mentorship and professional development within their teams, recognizing the importance of nurturing talent. They foster a creative, supportive and inclusive workplace to ensure that their teams are motivated, engaged, and equipped with the skills they need to succeed. This focus on team empowerment not only drives individual success but also contributes to the overall success of the organization. Women leaders are driving marketing success through their visionary approaches, which combine empathy, inclusivity, innovation, and ethics. Their ability to connect with audiences on a deeper level, champion diversity, leverage data with intuition, foster collaboration, and advocate for ethical practices is reshaping the marketing landscape. As more women ascend to leadership roles in marketing, they will continue to set new standards for success, inspiring the next generation of marketers to follow in their footsteps. These visionary leaders are not only transforming their organizations but also paving the way for a more inclusive, innovative and responsible marketing industry. Don’t worry about failure; you only have to be right Don’t worry about failure; you only have to be right once. once. Innovating in the Face of Challenges The marketing industry is constantly developing, with new challenges and opportunities arising at every turn. Women leaders have demonstrated remarkable resilience and adaptability in the face of these changes. They are often at the forefront of adopting new technologies, exploring innovative marketing channels and experimenting with fresh approaches to reach their audiences. August 2024 | 24 | womenworldmagazine.com

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The Most Influential Women Leader in Marketing 2024

The Most Influential Women Leader in Marketing 2024

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