1 / 25

Propaganda

Propaganda . & Persuasion. Persuasion. A communication process to influence others Recipient voluntarily adopts new behavior or point of view Mutually satisfying Both persuader & persuadee stand to have needs fulfilled. Propaganda.

ace
Download Presentation

Propaganda

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Propaganda & Persuasion

  2. Persuasion • A communication process to influence others • Recipient voluntarily adopts new behavior or point of view • Mutually satisfying • Both persuader & persuadee stand to have needs fulfilled

  3. Propaganda Deliberate & systematic attempt to shape perceptions, manipulate congitions & direct behavior Goal is to further cause of propagandist No concern for well-being of recipient Though propagandist may profess concern

  4. Propaganda Ultimate goal is to control public opinion & manipulate behavior • Voting • Buying products • Joining an organization • Fighting for a cause • Etc.

  5. Propaganda often involves • Concealed purpose • Concealed identity • Control of information flow

  6. Propaganda devices: • Play on emotion • Avoid objectivity • Discourage examination of evidence • Often rely on symbols • Are most effective when there is a vacuum of info around an issue

  7. Historically effective elements of propaganda • Charismatic figures • Heavy symbolism • Simple & incessant moral philosophy • Understanding of audience needs • Reliance on image & emotion

  8. Propaganda throughout history • Generally in support of war or religion • Architecture & public monuments • Prestige & dynastic legitimacy

  9. Alexander the Great • Symbolism of marriage Caesars of Imperial Rome • “corporate symbolism” • Art, architecture, literature, coinage

  10. Religious propaganda • Often aimed at positive social or political purpose • Parables & metaphors • Eye of the camel, shepherd & flock • Crusades: religion & war

  11. Forms of propaganda White propaganda • Source is correctly identified • Info is accurate • Attempts to build credibility

  12. Examples of white propaganda • Voice of America • National holidays • Olympics

  13. Black Propaganda • Credited to a false source • Spreads lies, fabrications & deceptions Examples of black propaganda • WWII radio • leaflets

  14. Gray Propaganda • Source may or may not be correctly identified • Accuracy of info is uncertain • Examples of gray propaganda • Distorted statistics • Unsupported advertising claims

  15. Disinformation(black propaganda) • False, incomplete or misleading info fed to targeted individual, group or country • News stories designed to weaken adversaries, planted by foreign agent journalists

  16. Subpropaganda(facilitative communication) • Spreading of unfamiliar doctrine to build base of support for future use • Builds friendly atmosphere & keeps lines of communication open for eventual use of propaganda tactics • Often, though not always, aimed at news media

  17. Hate propaganda(atrocity stories) Sometimes true But often exaggerated and/or fabricated • Massacre • Mutilation • Mistreatment

  18. Coercive Propaganda Brainwashing of prisoners Integration Propaganda Maintains the status quo Agitation Propaganda Arouse support for a cause

  19. 7 Common Propaganda Devices Name calling • Giving an ideal a bad label Glittering generality • Association with a “virtue” word Transfer • Of respect & authority

  20. Testimonial • Respected or hated person speaks for an issue Plain Folks • “of the people” Card Stacking • Best or worse case Band Wagon • “everybody is doing it”

  21. Two more common devices Fear Appeals • Disaster will ensue Euphemisms • “Nice” words

  22. Reasons for growth in use of propaganda in 19th & 20th centuries • Development of democratic institutions • Improvements in transportation & communication • Growth of mass media • bypasses traditional socializing institutions

  23. Emergence of mass audience • Growth in advertising • consumer advertising tactics used to market politics

  24. News Media & Propaganda • Whenever possible, propagandists attempt to control the news media. • The role of the news media in propaganda varies according to country and culture. • In an open society, the news media are more often channels of propaganda than actual propagandists.

  25. When the state controls the news media, they are often utilized for propaganda purposes. • New technologies provide opportunities for propagandists (& counter-propagandists)

More Related