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Share-My-Toys. Shakera Blakley. What is Share-My-Toys. A timeshare for recreational equipment co-op Shared ownership of: Snowmobiles Boats Waverunners ATVs RVs Camping gear The convenience of ownership without the hassle. How do I join?. Mission Statement.
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Share-My-Toys ShakeraBlakley
What is Share-My-Toys • A timeshare for recreational equipment co-op • Shared ownership of: • Snowmobiles • Boats • Waverunners • ATVs • RVs • Camping gear • The convenience of ownership without the hassle.
Mission Statement Share-My-Toys is a start-up company that sells timeshares of recreational equipment for outdoor activities inn southeastern Idaho and western Wyoming.
The Team • Sandra Corwin, CEO • B.S., Business Administration, Idaho State University • Product Manager, Anaconda Kayaks and Canoes, Redding, CA, 6 years • Ernesto Candelaria, CFO • M.S., Accountancy, University of Montana • CPA for KPMG Accounting Firm, 12 years • Private CPA, Montpelier, ID, 7 years
Competition Southeastern Idaho has several recreational equipment rental companies but no timeshare companies. SMT has a wider range and greater inventory of equipment. Timeshare gives members ownership. Membership fees provide needed business capitol. Members get more use of equipment for less money.
5-Year Goals • Triple equipment inventory • Duble number of memberships • Open second outlet in Fish Haven, ID, nearer to Bear Lake
Objectives • Increase market share to 50% • Increase annual marketing budget to $250,000 • Hire full-time manager of marketing and advertising • Hire three more outlet managers
Risks and Rewards • Risks • Potential members might prefer simple rental • Equipment maintenance and replacement schedule might be too conservative • Poor weather could slow membership sales • Rewards • Capital from memberships could provide significant, steady revenue stream • Profits could amount to 16% of investment
How to Contact Share-My-Toys • There are three ways to contact us: • Call Sandra Corwin, CEO, at 208-555-3870, ext. 110 • Or call Ernesto Candelaria, CFO, at 208-555-3870, ext. 210 • Or visit our Web site at www.share-my-toys.biz