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Share-My-Toys

Share-My-Toys. Sandra Corwin. Mission Statement. Share-My-Toys is a start-up company that sells timeshares of recreational equipment for outdoor activities inn southeastern Idaho and western Wyoming. The Team. Sandra Corwin, CEO B.S., Business Administration, Idaho State University

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Share-My-Toys

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  1. Share-My-Toys Sandra Corwin

  2. Mission Statement Share-My-Toys is a start-up company that sells timeshares of recreational equipment for outdoor activities inn southeastern Idaho and western Wyoming.

  3. The Team • Sandra Corwin, CEO • B.S., Business Administration, Idaho State University • Product Manager, Anaconda Kayaks and Canoes, Redding, CA, 6 years • Ernesto Candelaria, CFO • M.S., Accountancy, University of Montana • CPA for KPMG Accounting Firm, 12 years • Private CPA, Montpelier, ID, 7 years

  4. Competition • Southeastern Idaho has several recreational equipment rental companies but no timeshare companies. • SMT has a wider range and greater inventory of equipment. • Timeshare gives members ownership. • Membership fees provide needed business capitol. • Members get more use of equipment for less money.

  5. 5-Year Goals • Triple equipment inventory • Duble number of memberships • Open second outlet in Fish Haven, ID, nearer to Bear Lake

  6. Objectives • Increase market share to 50% • Increase annual marketing budget to $250,000 • Hire full-time manager of marketing and advertising • Hire three more outlet managers

  7. Risks and Rewards • Risks • Potential members might prefer simple rental • Equipment maintenance and replacement schedule might be too conservative • Poor weather could slow membership sales • Rewards • Capital from memberships could provide significant, steady revenue stream • Profits could amount to 16% of investment

  8. How to Contact Share-My-Toys • There are three ways to contact us: • Call Sandra Corwin, CEO, at 208-555-3870, ext. 110 • Or call Ernesto Candelaria, CFO, at 208-555-3870, ext. 210 • Or visit our Web site at www.share-my-toys.biz

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