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Share- My-Toys Membership. De’Triona M oore. Success Metrics. Sell 200 memberships per year Maintain high customer satisfaction Develop indirect earnings Intersect on membership monthly payment program Sales of used, out-of-date equipment. Market Summary. Maximum memberships: 800
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Share- My-Toys Membership De’Triona Moore
Success Metrics • Sell 200 memberships per year • Maintain high customer satisfaction • Develop indirect earnings • Intersect on membership monthly payment program • Sales of used, out-of-date equipment
Market Summary • Maximum memberships: 800 • Current membership:218 • Current members live in: • Montpelier. ID • Soda springs, ID • Fish Haven, ID
Additional Target Locations • Preston, ID • Logan, UT • Afton , WY
Product Definition • Membership in Share-My-Toys provides the following services • Unlimited use of equipment • Free service • Maintenance • Replacement of equipment • Membership lasts for three years
Competition • Retail recreational equipment stores • recreational equipment rental companies
Overcoming Disadvantages • Institute low-interest monthly payment program • Open distribution centers in more cities • Outline the demographics of potential clients
Advertising • Local radio, Local TV. Local Newspapers • Advertisements mailers
Public Relations • Hold public ATV and dirt-bike safety courses • Participate in local outdoorsmen radio talk shows