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Share-My-Toys Membership

Share-My-Toys Membership. Lindsay McDonald. Success Metrics. Sell 200 memberships per year. Maintain high customer satisfaction. Develop indirect earnings. Interest on membership monthly payment program. Sales of used Out-of-date equipment. Market Summary. Maximum memberships: 800

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Share-My-Toys Membership

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  1. Share-My-Toys Membership Lindsay McDonald

  2. Success Metrics • Sell 200 memberships per year. • Maintain high customer satisfaction. • Develop indirect earnings. • Interest on membership monthly payment program. • Sales of used • Out-of-date equipment.

  3. Market Summary • Maximum memberships: 800 • Current memberships: 218 • Current members live in: • Preston, ID • Logan, UT • Afton, WY

  4. Product Definition • Membership in Share-My-Toys provides the following services: • Unlimited use of equipment • Free service, maintenance, and replacement of equipment. • Membership lasts for three years.

  5. Competition • Retail recreational equipment stores. • Recreational equipment rental companies.

  6. Overcoming Disadvantages • Institute low-interest monthly payment program. • Open distribution centers in more cities.

  7. Advertising • Local radio. • Local TV. • Local newspapers. • Advertisement mailers.

  8. Public Relations • Hold public ATV and dirt-bike safety courses. • Participate in local outdoorsman radio talk shows.

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