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Share-My-Toys

Mission Statement. Share-My-Toys is a start-up company that sells timeshares of recreational equipment for outdoor activities inn southeastern Idaho and western Wyoming.. The Team. Sandra Corwin, CEOB.S., Business Administration, Idaho State UniversityProduct Manager, Anaconda Kayaks and Canoes, R

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Share-My-Toys

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    1. Share-My-Toys Sandra Corwin

    2. Mission Statement Share-My-Toys is a start-up company that sells timeshares of recreational equipment for outdoor activities inn southeastern Idaho and western Wyoming.

    3. The Team Sandra Corwin, CEO B.S., Business Administration, Idaho State University Product Manager, Anaconda Kayaks and Canoes, Redding, CA, 6 years Ernesto Candelaria, CFO M.S., Accountancy, University of Montana CPA for KPMG Accounting Firm, 12 years Private CPA, Montpelier, ID, 7 years

    4. Competition Southeastern Idaho has several recreational equipment rental companies but no timeshare companies. SMT has a wider range and greater inventory of equipment. Timeshare gives members ownership. Membership fees provide needed business capitol. Members get more use of equipment for less money. Dont forget to name the competing companies.Dont forget to name the competing companies.

    5. 5-Year Goals Triple equipment inventory Duble number of memberships Open second outlet in Fish Haven, ID, nearer to Bear Lake

    6. Objectives Increase market share to 50% Increase annual marketing budget to $250,000 Hire full-time manager of marketing and advertising Hire three more outlet managers

    7. Risks and Rewards Risks Potential members might prefer simple rental Equipment maintenance and replacement schedule might be too conservative Poor weather could slow membership sales Rewards Capital from memberships could provide significant, steady revenue stream Profits could amount to 16% of investment

    8. How to Contact Share-My-Toys There are three ways to contact us: Call Sandra Corwin, CEO, at 208-555-3870, ext. 110 Or call Ernesto Candelaria, CFO, at 208-555-3870, ext. 210 Or visit our Web site at www.share-my-toys.biz

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