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Propaganda

Propaganda. Propaganda . Propaganda: An extreme form of persuasion for the purpose of getting people to do c ertain things or think a certain way. Propaganda appeals to emotions rather than to intellect, and many times, only one side of a situation is presented. . Propaganda Techniques.

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Propaganda

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  1. Propaganda

  2. Propaganda Propaganda: An extreme form of persuasion for the purpose of getting people to do certain things or think a certain way. Propaganda appeals to emotions rather than to intellect, and many times, only one side of a situation is presented.

  3. Propaganda Techniques • Methods-not based on facts-that are used to make an argument more persuasive. Critical readers need to watch out for them whether they are used on purpose or by accident.

  4. Bandwagon • An appeal for others to “ join the crowd” in order to be on the “winning side”

  5. Testimonial • A famous person endorses a product, person, or idea.

  6. Card Stacking • Presenting only the positive information and leaving out anything that may be negative.

  7. Name Calling • The use of words that have negative connotation towards apposing products.

  8. Plain Folks • The use of common, ordinary people to promote a product.

  9. Rewards • The use of gimmicks, rebates, free toys, etc. to promote and sell a product.

  10. Repetition • When a jingle or product name is repeated over and over • The purpose is to get it stuck in your head so you will buy the product

  11. Fear • plays on deep-seated fears; warns the audience that disaster will result if they do not follow a particular course of action. • Example: an insurance company pamphlet includes pictures of house destroyed by floods

  12. Glittering Generalities • Emotionally appealing words are used to describe a product or idea, but no evidence is given to support it.

  13. Guess the technique(s)! • http://www.hulu.com/watch/8089/super-bowl-xlii-ads-etrade-bobo-the-clown • http://www.youtube.com/watch?v=UNabu9daJUc • http://www.hulu.com/superbowl/55709/super-bowl-xliii-ads-monster-need-a-new-job • http://www.youtube.com/watch?v=OWtZ_C0DS1s&feature=related • http://www.hulu.com/superbowl/55646/super-bowl-xliii-ads-doritos-crystal-ballhttp://www.hulu.com/superbowl/55642/super-bowl-xliii-ads-bridgestone-hot-itemhttp://www.hulu.com/superbowl/55648/super-bowl-xliii-ads-sobe-lizard-lake-3dhttp://www.hulu.com/superbowl/55639/super-bowl-xliii-ads-cheetos-chester-the-cheetahhttp://www.hulu.com/watch/55725/super-bowl-xliii-ads-firestone-taters

  14. Emotional Appeal • The use of fear, humor, something sad, etc. to get your attention and remember a product.

  15. Generate Examples • With a partner, come up with two examples for each propaganda technique-you may not use the examples we discussed in class!

  16. Coca Cola http://www.youtube.com/watch?v=ieSzsh4hJWI

  17. What’s G? • http://www.youtube.com/watch?v=X4dm-OnmLXY

  18. Dodge • http://www.youtube.com/watch?v=AW4xpf7H9eU

  19. Disney • http://www.youtube.com/watch?v=sDV888linsw

  20. Dancing Babies • http://www.youtube.com/watch?v=XQcVllWpwGs

  21. Helzberg • http://www.youtube.com/watch?v=1YHrgIzGBdg

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