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MONTHLY REPORT

MONTHLY REPORT. FEBRUARY, 2014. 1. Market Overview. 1.1. USD:KRW 2013 performance. Latest Exchange rate of payment to TLB KR. ( HKD:KRW ) 2013 DEC Ex. Rate: 135.1 2014 JAN Ex. Rate: 138.89 2014 FEB Ex. Rate: 137.10.

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MONTHLY REPORT

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  1. MONTHLY REPORT FEBRUARY, 2014

  2. 1 Market Overview

  3. 1.1 USD:KRW 2013 performance • Latest Exchange rate of payment to TLB KR. (HKD:KRW) • 2013 DEC Ex. Rate: 135.1 • 2014 JAN Ex. Rate: 138.89 • 2014 FEB Ex. Rate: 137.10 “ The won has rallied 2.4 percent in the past month, the most in Asia, on bets Samsung Electronics Co. and Hyundai Motor Co. will be among the biggest beneficiaries as manufacturing activity strengthens abroad. BOK governor and his board kept the benchmark rate unchanged at 2.5 percent” (Bloomberg 2013). “ The five-year contract, the fixed cost needed to receive a floating payment, rose to 3.21 percent from a low 2.52 percent in May, when the central bank lowered its seven-day repurchase rate by 25 basis points to 2.5 percent” (Bloomberg 2013). According to the Korea Economic Daily (08 Apr 2013), KRW depreciates 1.83%, due to its geopolitical tension s over a potential military conflict with North Korea, and sharp JPY depreciation on aggressive Bank of Japan monetary easing.

  4. 1.2 New Channel Profile • KC Korea • Established in 2009, KC Korea is a multinational Korean corporation. • The company sells and distributes popular Korean brand beauty products, and also MCM- leather goods brand. • It owns 4 stores across Hong Kong and 7 in Mainland China.

  5. 1.3 Channel News Next Magazine 30th Jan 2014 issue reported that SASA used various unscrupulous methods to clear and sell off their expired and about to be expired products. 1. using perfume to erase expiry dates or to peel off expiry date stickers of expired products to feign as new. 2. repackage expired products for resell. 3. Give to customers as shopping gift.

  6. 1.4 Channel News • Mannings categorized Korean skin care brands into the Korean bay • Brands that are on the Korean bay, includes It’s Skin, Tony Moly, Y.E.T., DewyTree, Leaders

  7. 2 Total Sales by Value

  8. 3 Total Sales by Volume

  9. 4 Total Sales by Value: By Product

  10. 5 Total Sales by Volume: By Product • FIF cleansing line starts to appear in Mannings stores Top 3 in JAN 1.ASL 2.EANT 3.MIP Overall Top 3 1.ASL 2.MIP 3.B&W

  11. 6 Total Channel Sell-Out *Faith in Face products are currently exclusive to Mannings

  12. 7 Marketing Overview: ATL Clipping from ViVi Magazine Blogger clipping from Natjai Clipping from ViVi Magazine YouTube clipping from Have A Nice Day Clipping from she.com

  13. 8 Marketing Overview: BTL • Mannings: Cleansing line starts to appear in storein the end of February

  14. 9 Competitor News • Annie’s Way • Chin Yi skin care manufacture established “Annie’s Way” in 2009 • Exclusive line of various facial mask, and will soon reach above 100 different types • Products covering moisture, whitening agents, anti-wrinkle, anti-acne, anti-allergy, crystal jelly and other areas (eyes, hand, foot, lip, belly, chest, etc) to satisfy consumer needs • Their top sellers are the jelly masks

  15. 10 Marketing plan: 6 months KEY: - ASL: After Shower Look B&W: Black & White Film Star HMT: Hold Me Tight NRM: Nourish Me EANT: Eye Am Not Tired ALO: All-Lighty Oil SM: Smoochy Milky TW: Truly Waterly EWW: Egg White Whip

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