1 / 14

MONTHLY REPORT

MONTHLY REPORT. APRIL, 2014. 1. Market Overview. 1.1. USD:KRW 2013 performance. Latest Exchange rate of payment to TLB KR. ( HKD:KRW ) 2013 DEC Ex. Rate: 135.1 2014 JAN Ex. Rate: 138.89 2014 FEB Ex. Rate: 137.10.

newton
Download Presentation

MONTHLY REPORT

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MONTHLY REPORT APRIL, 2014

  2. 1 Market Overview

  3. 1.1 USD:KRW 2013 performance • Latest Exchange rate of payment to TLB KR. (HKD:KRW) • 2013 DEC Ex. Rate: 135.1 • 2014 JAN Ex. Rate: 138.89 • 2014 FEB Ex. Rate: 137.10 “ The won has rallied 2.4 percent in the past month, the most in Asia, on bets Samsung Electronics Co. and Hyundai Motor Co. will be among the biggest beneficiaries as manufacturing activity strengthens abroad. BOK governor and his board kept the benchmark rate unchanged at 2.5 percent” (Bloomberg 2013). “ The five-year contract, the fixed cost needed to receive a floating payment, rose to 3.21 percent from a low 2.52 percent in May, when the central bank lowered its seven-day repurchase rate by 25 basis points to 2.5 percent” (Bloomberg 2013). South Korean consumer prices rose in March of 2014 to an annual rate of 1.3 percent, up from 1 percent in February. The inflation rate rose for the first time in four months to a seven-month high, mainly due to higher childcare cost. 

  4. 1.2 New Channel Profile • Bonjour • Currently operating 39 stores in Hong Kong, 3 stores in Macau • Established in 1991 and offers over 24,000 beauty and healthcare products, covering a broad range of items • A member of Bonjour Holdings Limited, who engaged in the retail and wholesale of beauty and healthcare products and the operation of beauty and health salons • Products are divided into five categories: skincare, make-up, fragrance, healthcare, hair care and personal care & accessories

  5. 2 Total Sales by Value

  6. 3 Total Sales by Volume

  7. 4 Total Sales by Value: By Product

  8. 5 Total Sales by Volume: By Product Top 3 in JAN 1.ASL 2.EANT 3.MIP Overall Top 3 1.ASL 2.MIP 3.B&W

  9. 6 Total Channel Sell-Out *Faith in Face products are currently exclusive to Mannings

  10. 7 Marketing Overview: ATL Clipping from Time Out Magazine Clipping from Cheer Magazine Clipping from TVB Weekly Magazine Clipping from Yes Magazine Clipping from U Magazine

  11. 7.1 Marketing Overview: ATL YouTube Clipping from Elizabeth Yeung YouTube clipping from Uki Law Clipping from Weekend Weekly Magazine Blogger clipping from Ah Gut Meow

  12. 8 Marketing Overview: BTL - Mannings: 1) Maple banner and eclipse tray display of FIF in Mannings 2) Exclusive redemption for Mannings members 2) 1)

  13. 9 Competitor News • NMC (Natural Magma Cosmetic) • Established in 2007 in Korea • Using only natural materials; and volcanic minerals is used as their main ingredients • Different line of skincare products, including masks, cleansing, mineral moisturizing, anti-wrinkle and whitening, serum, sunscreen, etc. • Mannings is carrying 2 NMC products only • 1) Magma Mineral Pack 150g • Standard Price: $199Discount Price: $169 • 2) Ice Foam Cleansing 120mlStandard Price: $179Discount Price: $152

  14. 10 Marketing plan: 6 months KEY: - ASL: After Shower Look B&W: Black & White Film Star HMT: Hold Me Tight NRM: Nourish Me EANT: Eye Am Not Tired ALO: All-Lighty Oil SM: Smoochy Milky TW: Truly Waterly EWW: Egg White Whip

More Related