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Good 4 U Apparel

Good 4 U Apparel's marketing plan includes leveraging the demand for promotional apparel to enhance awareness and name recognition. The brand, known for promoting a healthy lifestyle, is popular among serious athletes and associated with quality. Launch strategies involve an advertising campaign around the New Health Marathon, with celebrities and sports figures aiding promotion. The first 100 marathon enrollees will receive free t-shirts to generate excitement.

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Good 4 U Apparel

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  1. Good 4 U Good 4 U Apparel Marketing Plan

  2. Marketing Overview • Demand exists for promotional apparel • Healthy lifestyle is popular theme • Good 4 U apparel will enhance awareness

  3. Good 4 U Name Recognition • Well-known in key markets • Identified with healthy living • Popular with serious athletes • Associated with quality products • Good 4 U-sponsored local events have produced strong community appeal

  4. Launch Strategies • Advertising campaign planned around New Health Marathon • Celebrities/sports figures expected to help promotion • Free T-shirts given to first100 marathon enrollees

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