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Group Influence and Opinion Leaders

Anna Storino Nick Layton. Group Influence and Opinion Leaders. Vocabulary. Social Power: The capacity to alter the actions of others. Opinion Leader: A person who is frequently able to influence others attitudes or behaviors. Vocabulary Con’t.

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Group Influence and Opinion Leaders

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  1. Anna Storino Nick Layton Group Influence and Opinion Leaders

  2. Vocabulary • Social Power: The capacity to alter the actions of others. • Opinion Leader: A person who is frequently able to influence others attitudes or behaviors.

  3. Vocabulary Con’t • Viral Marketing: Refers to the strategy of getting visitors to a Web Site to forward information on the site to their friends in order to make more consumers aware of the product. • Social Networking: where members post information about themselves and make contact with others who share similar interests and opinions.

  4. Who here has heard of the KONY video? • Who here has seen it?

  5. Kony2012 video • “An Internet video seeking to draw attention to fugitive African rebel leader Joseph Kony now stands as the fastest-growing viral phenomenon in Web history, thanks to informal celebrity advocates and young viewers.” • Posted online on Monday the video had more than 80 million views by Friday afternoon. • Why do you think this video has taken off so quickly?

  6. Two main factors: • Young people were drawn to the story. • And celebrities and other public figures promoted the video through social-media sites such as Facebook and Twitter. • Video features toddler son of one of the filmmakers to narrate some of the story to make it more relatable to the younger demographic.

  7. Mere Exposure: We come to like persons or things simply as a result of seeing them often • Group Cohesiveness: Refers to the degree to which members of a group are attracted to each other and how much each values their membership in this group

  8. Can anybody name who this is? and why she is famous?

  9. Susan Boyle • The five days Invisible Children's video took to reach 80 million views is a full day less than it took the 2009 video of Susan Boyle singing "I Dreamed a Dream" on the show "Britain's Got Talent" to reach 70 million, according to Visible Measures. That video ranks among the most-watched viral videos of all time, with 480 million views.

  10. Some Numbers • “Twitter users mentioned "Kony" more than three million times from Monday until Friday afternoon, according to social media analytics firm PeopleBrowsr.” • “By Friday afternoon, Invisible Children had more than 380,000 Twitter followers and more than 2.5 million Facebook fans.” • “The video's serious subject matter sets it apart from many viral Web videos.”

  11. Thank you! • Any questions?

  12. References: • http://www.youtube.com/watch?v=Y4MnpzG5Sqc • http://www.youtube.com/watch?v=RxPZh4AnWyk • http://online.wsj.com/article/SB10001424052970204781804577271692294533870.html?grcc=3dfd13619a78924b65a0aa136f649768Z10&mod=WSJ_hpp_sections_tech

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