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CALL FOR PROPOSALS

Michele Schofield Director, Content - Prog, Acq & Prodn AETN ALL ASIA NETWORKS, Singapore KOCCA - AETN ALL ASIA NETWORKS - OFF THE FENCE SEPT 11, 2009. CALL FOR PROPOSALS. Joint-Venture. Joint-Venture. ASTRO ALL ASIA NETWORKS plc (ASTRO) is Malaysia ’s leading cross-media group:

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CALL FOR PROPOSALS

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  1. Michele SchofieldDirector, Content - Prog, Acq & ProdnAETN ALL ASIA NETWORKS, SingaporeKOCCA - AETN ALL ASIA NETWORKS - OFF THE FENCESEPT 11, 2009 CALL FOR PROPOSALS

  2. Joint-Venture

  3. Joint-Venture

  4. ASTRO ALL ASIA NETWORKS plc (ASTRO) is Malaysia’s leading cross-media group: • DTH (Direct-To-Home) TV services • Commercial radio • TV programming production. Astro, the subscription TV service began operations in 1996 with 22 channels and currently broadcasts over 116 pay-TV channels in four major languages across Malaysia and Brunei to more than 2.6 million households.

  5. Joint-Venture

  6. AETN channels and branded blocks reach more than 207 million households, speaking 25 languages in over 145 territories. HISTORY reaches over 198 million households, speaking 25 languages in over 145 territories. BIO reaches over 85 million households, speaking 10 languages in over 45 territories. Crime & Investigation Network reaches over 43 million households, speaking 9 languages in over 65 territories.

  7. O N E O F T H E W O R L D ’S M O S T R E C O G N I Z E D B R A N D S Over 10 years 228 million households 6 continents 24 languages GLOBAL BRAND

  8. THIS IS HISTORY Play History

  9. Not a textbook. More than wikipedia • WE ARE STORYTELLERS • DECISIONS that changed history • PEOPLE who made history • Emotional connection • Characters • Entertaining • Engaging THE PROMISE

  10. Ancient History BIG BOLD DRAMATIC REENACTMENTS CHARACTERS CGI BRINGS OLD WORLD TO LIFE

  11. Military History and Conflict DRAMATIC STRATEGY LIFE OR DEATH

  12. Eyewitness History EVERYDAY PEOPLE DRAMATIC SITUATIONS AS IT HAPPENS I WAS THERE

  13. Science & Technology THE BIG BANG EXPLAIN OUR EXISTENCE EVOLVING THROUGH TECHNOLOGY INVENTIONS CHANGE HISTORY

  14. Archeology CLASSIC HISTORY FASCINATING DISCOVERIES MYSTERY SOLVING UNCOVER NEW HISTORY

  15. Natural History EVOLUTION OUR BEGINNINGS STUDYING, EXAMINING

  16. Local History OUR HISTORY FROM OUR POINT OF VIEW SPEAKING TO US AND THE WORLD

  17. YOUR PITCH

  18. Network fit? • Asian w/ International appeal (not Korean) • RESEARCH • ACCESS • Characters • Interviewees • Story angle - YOUR treatment • Not wikipedia DEVELOPMENT

  19. Concept page • Format & Story (eg. 1 hr, HD, archives, interview etc) • Key Prod’n Personnel • 5 Act Treatment • Tell your story • Beginning, middle & end • Story arcs • Schedule • pre, prod, post timeline • Budget PITCH

  20. SELL, SELL, SELL • Why your company? • YOUR access • YOUR story • YOUR company experience • Why this idea? • Unique? • Access? • Timely? • How you will execute? CONCEPT PAGE

  21. STORY, STORY, STORY • Engaging • Entertaining • Characters • Arcs 5 ACTS

  22. Access “characters” to tell story • Stylized - reenactments, subtitles, supers • Pace - difference of ‘slow’ and ‘style’ • Artifacts - letters, diaries, eyewitness, archives, photos EXECUTION PLAY story story story

  23. CLUES PIECED TOGETHER THE MIND OF A CRIMINAL CGI to recreate crime scenes re-enactments actual crime scene photos police investigation as it happens interviews with actual victims, their families, investigators and even the criminals themselves real forensic evidence and analysis real courtroom drama. JUSTICE PREVAILS CRIMES UNRAVEL

  24. Key Series Channel Overview PLAY ci SIZZLE

  25. Key Genres • EVIDENCE SPEAKS • Evidence speaks when victims can’t. With today’s technology in forensic science and crime scene analysis, even the smallest clue can lead detectives to a killer. • Cold Case Files • 48 Hours Evidence • Crime 360

  26. Key Series Key Genres • CRIMINAL MINDS • A biographical look at the life behind the world’s most infamous criminals. Find out how and WHY some of the world’s most notorious crimes are committed. • Lives of Crime • Criminal Behaviour

  27. Key Specials Key Specials JUST PUNISHMENT Van Nguyen, a 24-year-old Australian, was hanged by the state of Singapore for trafficking 400 grams of heroin. Van was the first Australian to be executed in many years Featuring: exclusive interviews, never before seen footage and excerpts from Van's prison diaries.

  28. Key Specials Key Specials SECRETS OF THE AUSTRIAN CELLAR A father imprisoned his daughter in a windowless cellar for 24 years and forced her to bear 7 of his children. A one-hour program produced shortly after the news broke of this unimaginable crime, gives viewers an up-to-date and in-depth look.

  29. Key Series YOUR PITCH

  30. Key Series Research & Development • Story worth telling • Access • Characters • Treatment - single story / subject-driven

  31. Key Series Research & Development • Story worth telling • Twists and Turns • Real life C.S.I. drama • International appeal

  32. Key Series Research & Development • Access • In-country resources to gain access • Police approval needed? • Police records, evidence & crime scene photos • Court transcripts

  33. Key Series Research & Development • Characters • First-hand account interviewees - KEY! • Victim’s friends/family • The accused • Investigating officers • Lawyers - defence or prosecution • Journalists, Authors • Forensic Pathologist

  34. Key Series Research & Development • Treatment - single story or subject-driven • Single story (like real-life C.S.I.) • One crime - BEGINNING, MIDDLE, END • Twists, turns - Whodunnit? • Chronological - pieces of puzzle come together • Justice Prevails - criminal caught = audience satisfaction • Subject driven • Issue based (eg. Piracy, school-yard shootings) • Investigative • Can cover all angles • Multiple story examples

  35. Key Series Production • Police Cooperation • Reenactments - less is more, stylized • Evidence Photos • Crime Scene Photos • Storytellers - same story, different p.o.v.

  36. Key Series Production Example • “THE ONE THAT GOT AWAY” • Exclusivity - victim speaks • Reenactments - never literal. Object placement • Interview settings • Interview SOTs - same story, multi-angle • Real photos & footage • Notice zoom-in on eyes when speaking of “innocence” of this young girl.

  37. Key Series Production Example 1 Play Fred & Rose example

  38. Channel Overview • real stories about real people • in-depth • the PERSON behind the celebrity • ordinary people - extraordinary story of their life Real. Life. Stories.

  39. Real. Life. (observational doc) Genres • Series • Fly on the wall • Watch it happen • Life creates drama • Life creates comedy

  40. Life. Stories Genres • One-off • Real people • Moving stories • Triumphs • Hardships

  41. Emmy-winning Biography series (famous) Genres • bio.beat • Elton John, Coldplay • famous & fabulous • Kate Moss, Vera Wang • leaders & legends • Barack Obama, Dalai Lama, Kim Jong Il • rich & royal • Donald Trump, Princess Diana • adrenalin rush • Tiger Woods, Hulk Hogan

  42. Channel Overview Play Bio sizzle

  43. YOUR PITCH

  44. Choosing a bio • Audience recognition • LIFE as (or more) interesting than career • Footage, stills & story avail • Great bio = GREAT STORYTELLING • This is not wikipedia on tape • We want to know PERSON, not career • Take us inside, privileged view

  45. Video example • Subject agrees to take part • Photos - subject’s own + more (around 100-150 photos per bio) • Interviewees - family, friends, other famous people, journalists, authors • Archives - many video sources

  46. Video example Play Vera Wang

  47. Questions? THE END Thank you.

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