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Communicating the Science of the Eastern Brook Trout Joint Venture

This document is a conservation strategy for the Eastern Brook Trout Joint Venture, aiming to inspire and facilitate coordinated management for the protection and restoration of brook trout habitat and populations. It provides a blueprint for obtaining funding, promoting specific programs, and directing a call to action for targeted audiences. The document aims to deliver a common message across various stakeholders, playing a crucial role in the ecological transformation of the eastern landscape.

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Communicating the Science of the Eastern Brook Trout Joint Venture

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  1. Communicating the Science of the Eastern Brook Trout Joint Venture

  2. Sending the Message Out: • Conservation Strategy: most important work so far • Next, first step in the ecological transformation of the eastern landscape. • The effort must inspire… • The document must work to deliver the common message across the range • This is an inclusive effort

  3. Expectations of the Document: • A blueprint for obtaining and prioritizing funding and obtaining resources to assist states in their brook trout restoration efforts. • To promote specific programs and projects for brook trout conservation with target audiences, including funders. • Provide a clearly spelled out ‘call to action’ directing the reader to an appropriate response.

  4. Expectations of the Document: • To address multiple target audiences, this document should provide a common message worthy of custom delivery to multiple audiences. • At all levels of public and private decision making, this document shall inspire and facilitate coordinated management aimed toward active protection and restoration of brook trout habitat and populations.

  5. Distilled: • 1) Component of the bigger campaign: • 2) Must stand alone to inspire the reader to some kind of investment in brook trout conservation. • 3) Must identify the target audiences it is designed for, be the prop, the reason to deliver the words, but the delivery is the key. • 4) Acceptable, but powerful. • 5) Must define the ‘appropriate response’ we want the reader to take, and then track that response as a true measure of our success.

  6. The Tone of the Document: How does it Sound? Committed: Competent: Confident: Credible: Trustworthy: Welcoming:

  7. Document Layout: A consumer behavior model The Brook Trout Legacy Who should be interested The current condition: define the need Goals and Objectives: Our strategy Success at appropriate scales: Play at your own level and join a winning team Call to action by the targeted audiences: Individuals, Conservation organizations, Businesses and Watershed Associations Final word about funding:

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