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Learn how to raise high-quality agricultural products through the EQUIPP program, a marketing tool that separates you from other growers and attracts premium buyers. Gain practical knowledge on managing purity, external and internal quality to improve profitability. Earn CEU credits and college credit from this comprehensive course.
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Enhanced Quality Through Identity Preserved Production – EQUIPP Presented by: John Sponaugle EQUIPP Program Director
The Production Ag Industry Multigenerational First Generation A Mature Industry
Current players in the industrySelf employed entrepreneurs • Aggressive • Innovative • Knows how to do business
History Lesson • Wheat crop after WWII • ‘Plant fence row to fence row’ • Corn prices last 30 years • Over $3 in ’73,’79,’83,’95 • Other 26 years average $2.26
Why these prices? • Technology • Management • Capital • All have spread throughout the US and world
How to improve profitability? • Raise a PRODUCT • Not a commodity
How do you raise a Product? • Achieve higher internal quality (such as starch, endosperm, protein, etc. • Provide whole kernels (not cracked kernels, splits, or excessive FM) • A Pure Product (A product that exceeds contract specs in terms of purity)
Signed production contract • No value to your business unless it meets or exceeds your buyer specifications.
Failure to meet buyer specifications • Moisture above 14.5% • Kernel size too small • Kernel size too large • Too much diplodia • The list goes on
Manage for High Quality • Ensures value which leads to premium being paid • High value products are less sensitive to commodity price swings • Profit margins maintained where value is created
Business relationships built on • Trust • Price • Consistently delivering a product that meets or exceeds the buyers standards
EQUIPP Growers • Know quality begins at the farm level • Know that a product can be sold • Know that others can take care of the commodity business
EQUIPP developed by • Advisory Group including: • People in the industry • End users • Growers • John Deere Co
EQUIPP • Help you produce a product not a commodity • Is a part of the IP process
Current users of EQUIPP • Asian buyers of soybeans Currently being promoted and used in 4 countries in Asia • The EQUIPP program is not only an educational program, it is a marketing tool that separates different buyers from one another. • Different seed companies are using the program to use in their own quality assurance programs.
EQUIPP Growers • Mexican Tortilla food corn buyers • Frito Lay • ADM • Cargill
EQUIPP Growers • Consistently achieve high quality
EQUIPP Course • Purity • External Quality • Internal Quality
EQUIPP Course • Ten hours • Tests give at end of each lesson • Practical in content • Teaches how to mange purity, and external and internal quality to win
EQUIPP course Missouri’s Director of AG Education involved in the planning and his signature will appear on your certificate. CEU Credit will be awarded from Boonslick Tec Ed Center College credit can be earned from this class.