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Why

Why. Think MOBILE?. 1. MARKET SHARE. Smartphones reached 30% market share in 2011. Globally. 1. MARKET SHARE. 1 st Qtr 2012 106M Americans own smart phones Operating Systems 51% Android 31% iOS 12% RIM. 1. MARKET SHARE. 1 st Qtr 2012 76.2M PCs shipped, down 15% Apple:

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Why

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  1. Why Think MOBILE?

  2. 1. MARKET SHARE • Smartphones reached 30% market share in 2011. • Globally.

  3. 1. MARKET SHARE • 1st Qtr 2012 • 106M Americans own smart phones • Operating Systems • 51% Android • 31% iOS • 12% RIM

  4. 1. MARKET SHARE • 1st Qtr 2012 • 76.2M PCs shipped, down 15% • Apple: • 17.2M “mobile PCs”, up 118% • 13.6M iPads, 63% of market, up 162% • HP: 8.9M • Acer: 6.9M

  5. 2. CONTEXT

  6. 3.ANSWER THESE QUESTIONS 1.Does your site solve a uniqueproblem? ~Jen Gordon, Smashing Magazine

  7. 3. ANSWER THESE QUESTIONS 2. Does your site serve a specificniche? Smashing Magazine

  8. 3. ANSWER THESE QUESTIONS 3. Is your site sticky enough to warrant return visits … away from the desk? Smashing Magazine

  9. 3. ANSWER THESE QUESTIONS 4. Should you build a web app?

  10. 4. RESEARCH YOUR COMPETITION What are their core functionalities? How are you going to be better?

  11. 4. 4. RESEARCH YOUR COMPETITION Play with the Top 10 apps. How do they navigate? How are they organized? How do they take advantage of the unique characteristics of mobile (GPS, touch, etc.)? Smashing Magazine

  12. 5. USER EXPERIENCE Using your site or app should be ‘as easy as pie.’

  13. 5. USER EXPERIENCE SUCCESS = FAST + SIMPLE + EFFECTIVE

  14. CREDITS Danielle Gatsos MCDM: UWSmartPhones Kathy Gill UW, MCDM @kegill Photos CC

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