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The New Focus Rod Belton – Rotary Coordinator

Membership :. The New Focus Rod Belton – Rotary Coordinator. Purposes. Scope of Problem Three Challenges New Information. North America Membership. Challenges. Challenge #1 PUBLIC IMAGE. Business 101. WHO ARE OUR CUSTOMERS???. Business 101. WHO ARE OUR CUSTOMERS??? OUR

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The New Focus Rod Belton – Rotary Coordinator

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  1. Membership: The New Focus Rod Belton – Rotary Coordinator

  2. Purposes Scope of Problem Three Challenges New Information

  3. North America Membership

  4. Challenges Challenge #1 PUBLIC IMAGE

  5. Business 101 WHO ARE OUR CUSTOMERS???

  6. Business 101 WHO ARE OUR CUSTOMERS??? OUR MEMBERS

  7. Business 101 WHAT DO OUR CUSTOMERS VALUE?

  8. Business 101 Satisfy my Needs Value my Work

  9. Siegel – Gale Survey Two key questions: • Why did you initially JOINRotary? • What is the main reason you STAY in Rotary?

  10. Primary Reasons Why People Join Why did you initially JOINRotary? To positively impact my community About 70% Friendship and fellowship 30% Professional networking/business development opportunities To have a positive impact globally 20% Potential for personal/professional recognition 10% Development and training opportunities 0%

  11. …Are The Same Reasons They Stay Why do you STAYwith Rotary? To positively impact my community Friendship and fellowship 30% Professional networking/business development opportunities To have a positive impact globally 20% Potential for personal/professional recognition 10% Development and training opportunities 0%

  12. Initial Attraction It’s a leadership organization… we’re made up of local business, professional and civic leaders, who meet regularly, get to know each other, form friendships, and through that, we’re able to get things done in this community.

  13. Initial Attraction It’s a leadership organization… we’re made up of localbusiness, professional and civic leaders, who meet regularly, get to know each other, form friendships, and through that, we’re able to get things done in this community.

  14. Initial Attraction It’s a leadership organization… we’re made up of local business, professional and civic leaders, who meet regularly, get to know each other, formfriendships, and through that, we’re able to get things donein this community.

  15. Initial Attraction It’s aleadershiporganization… we’re made up of local business, professional and civicleaders, who meet regularly, get to know each other, form friendships, and through that, we’re able to get things donein this community.

  16. What Message Do We Send? • What would it take to change the world? Rotary’s 1.2-million members believe it starts with a commitment to Service Above Self. • Amongst 34,000 clubs globally – representing more than 150 countries from Albania to Zimbabwe – you will find members enthusiastically volunteering in communities at home and abroad in support of such hallmark programs as educational enhancement, job training, providing clean water for drinking, improving human health and sanitation, combating hunger and eradicating polio. • We invite you to explore this site to learn more about Rotary International and how you can make a difference by joining The Rotary Club of Lamorinda Sunrise.

  17. What Message Do We Send? • change the world? ... 1.2-million members • 34,000 clubs globally ... 50 countries... Albania to Zimbabwe • clean water for drinking ... human health and sanitation, • combating hunger ... eradicating polio. • explore this site to learn more about Rotary International • howyou can make a difference

  18. Challenges Challenge #2 EDUCATING MEMBERS

  19. Retention / Growth Index

  20. Retention / Growth Index

  21. Retention / Growth Index

  22. Retention / Growth Index

  23. Challenges Challenge #3 RETENTION

  24. Four Key Concepts 1. MEMBERS= CUSTOMERS 2. LOCAL 3. FRIENDSHIP 4. LEADERSHIP • 3.

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