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Promotion and School Visits 2012 Teen Summer Reading Program

Promotion and School Visits 2012 Teen Summer Reading Program. Submitted By: Debbie Henricks Evergreen Community Library debhenricks@gmail.com. Promotions. Posters and Flyers. Posters and flyers should be colorful and eye-catching. Make sure all pertinent information is included.

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Promotion and School Visits 2012 Teen Summer Reading Program

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  1. Promotion and School Visits2012 Teen Summer Reading Program Submitted By: Debbie Henricks Evergreen Community Library debhenricks@gmail.com

  2. Promotions Posters and Flyers • Posters and flyers should be colorful and eye-catching. • Make sure all pertinent information is included. • Use the KISS principle (Keep It Simple Stupid).

  3. Posters and Flyers • Put flyers in hand posters in high traffic areas. • Place items at eye level. • Lights and/or other props added will grab attention.

  4. Location! Location! Location! • Put flyers throughout your community. • Think about places where people have to wait: banks, Dr. offices, stores , schools, etc. • Place (laminated) flyers near water fountains. • Advertise in all local newspapers.

  5. Displays • Add a lot of variety to your displays. A display is more than books). • Add color and lights to attract attention. • Interactive displays work best (where they asked to respond in some way).

  6. Promote Your Program in Teen Area • Set up special displays in teen area advertising the theme and special programming you may have. • Use one of your library’s display cases to showcase prizes. • Large prizes can be displayed in teen area. (We have displayed bicycles on top of the bookcases in teen area.)

  7. Outreach • Contact all of the schools in your area. Private schools will usually let you come to promote a program. • Go through the proper channels. Contact the principal and ask permission before you contact the teachers.

  8. Outreach • You are representing your library! Be professional. • Let the teacher know how much time you will need and finish by that time! • Let the teacher know what to expect. If you are dressing in a costume, bringing special materials or books with you, let them know ahead of time.

  9. Outreach • Keep it short and sweet. The teachers time is valuable. • Ask when the best time for the teacher is for you to come in, and adjust your schedule accordingly.

  10. Outreach • Be enthusiastic! The students will respond to your presentation. • Try to add as much fun to the presentation as possible! • Try to include audience participation.

  11. Outreach • Send a flyer home with each student, including registration deadlines, program date and times and prizes you already have donated to you. • Let the students see you having fun as well! This will give them a glimpse into your programs.

  12. Outreach • Try to give as much detail as you can into games and activities you have planned. • Ask the students if they know where your library is located. If they do not, give them a small map to take home. • Ask the office to announce a reminder to sign up for the program.

  13. Outreach • Ask to include information about your program in any school paper or parent updates the school has.

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