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Casual Connect Kyiv October 2012 Antony Douglas General Manager Mobile

Casual Connect Kyiv October 2012 Antony Douglas General Manager Mobile. October 2012. Corporate Philosophy. To spread happiness across the globe by providing unforgettable experiences This philosophy represents our company’s mission and the beliefs for which we stand.

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Casual Connect Kyiv October 2012 Antony Douglas General Manager Mobile

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  1. Casual Connect Kyiv October 2012 Antony Douglas General Manager Mobile

  2. October 2012

  3. Corporate Philosophy To spread happiness across the globe by providing unforgettable experiences This philosophy represents our company’s mission and the beliefs for which we stand. Each of our customers has his or her own definition of happiness. The Square Enix Group provides high-quality content, services and products to help those customers create their own wonderful, unforgettable experiences, thereby allowing them to discover a happiness all their own. October 2012

  4. Where We Work Square Enix Holdings HQ’s, Sales, Operations Development Studios October 2012

  5. Our Strategic Pillars • Globalization • Market segmentation based on customer preference • We do not believe one piece of software will sell everywhere • Strong, local distribution channels are required • Becoming Network Centric • Transforming both business model and content design • Add services to our traditional engineering and sales, marketing operations e.g. analytics, metrics • Strengthening Own-IPs • Our bond to the customer is our content brands • Work towards creating 10+ compelling IPs • Own IPs to ensure we have maximum flexibility to exploit in best way October 2012

  6. Square Enix Europe Mobile Content GAMES FOR GAMERSAAA GAME EXPERIENCES ON TABLETS & HIGH END SMARTPHONES QUALITY CASUAL GAMES FUN, ACCESIBLE AND MEANINGFUL ENTERTAINMENT October 2012

  7. Square Enix Europe: What We Bring • 8-10+ mobile titles a year for you to be involved with • Expertise in building global game brands & IP • Global exposure for your products, services and company • Marketing & brand partnerships, Starbucks, McDonalds, Coca-Cola, Telefonica O2, Nvidia, AMD, • Channel relationships, Apple, Amazon, Google, Sony, Microsoft, Samsung October 2012

  8. What We’ve Learnt... • Brave new world, same old problems: hardware and OS fragmentation • Recruitment • Internal growing pains: console versus mobile speed of development, deployment and operations • Game design: building the right product from the start is critical to launch success • Polish: higher quality will be required to distinguish titles • Finding quality developers who know their trade • Developers using technology that is not robust or adaptable October 2012

  9. What Are We Looking For In Development Partners? • Honesty • Proven tech • Resource • Ideas • Dialogue October 2012

  10. Thank You Questions Q&A

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