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Attraction Development

Attraction Development. Push Pull. Tourism Products. Intangible vs Tangible . Types of Attractions. Natural resources Permanent-built For community—houses, squares, mosques For tourists—theme parks, consumption centers. Types of Attractions. Events Mega—Olympics, world fair

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Attraction Development

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  1. Attraction Development • Push • Pull

  2. Tourism Products • Intangible vs Tangible

  3. Types of Attractions • Natural resources • Permanent-built • For community—houses, squares, mosques • For tourists—theme parks, consumption centers

  4. Types of Attractions • Events • Mega—Olympics, world fair • Regional---dragon boat races • Local---sport shows, performing arts • Touring—grand prix, golf

  5. Other attractions • Medical • Government • Religious • Historic • Ethnic/cultural • Combinations • Almost anything can be an attraction

  6. Principles of Attraction Development • Inventory • Assessment • Quality • Authenticity • Uniqueness • Activity expansion • Drawing power

  7. Attraction Mix • Organic bunching • Thematic appeal

  8. Relationship of Development Type to Socio-cultural impact • Unplanned • Thematic • historic

  9. Feasibility Analysis • What products will be developed • Who makes up the market • Where is the market located • How large is the market • Is the market likely to grow, shrink or stay the same

  10. Location Analysis • Transportation • Land use and costs • Government regulations • Infrastructure • Safety, security and health services • Suppliers • Financial • labor

  11. Benefit/Cost Analysis • Revenues • Costs • Time frame • Discount rate • Present value calculations

  12. Value of Public Attractions • Unit day • Travel cost • Hedonic pricing • Contingent value

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