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Getting out the vote online

Getting out the vote online. Agenda. Introduction Website/Blog E-mail Social Networks & Mobile Blogger Outreach Online Advertising Q & A. Introduction – Henri Makembe. @henrim / #noigotv New media consultant Two local campaigns Martha Coakley new media GOTV

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Getting out the vote online

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  1. Getting out the vote online

  2. Agenda • Introduction • Website/Blog • E-mail • Social Networks & Mobile • Blogger Outreach • Online Advertising • Q & A

  3. Introduction – Henri Makembe • @henrim / #noigotv • New media consultant • Two local campaigns • Martha Coakley new media GOTV • ServiceNation Campaign/Serve America Act

  4. Website Change splash page to reflect upcoming election

  5. Website Make Home page feature about election

  6. Website Create election day resource page http://www.candidate.com/vote or http://www.candidate.com/electionday

  7. Website – Blog • Show momentum • Include relevant keywords(Google Trends & Insights) • Use video/images

  8. E-mail • Plan and draft copy early • Target/Localize e-mail copy • Include pledges/pledge reminders and election day plans • Three emails on election day: 6 AM (polls open), 4PM (vote after work), victory email • Be positive / Be short / Don’t overdo it

  9. Social Networks - Facebook • Create election day event and invite all fans • Outreach to other local prominent Facebook groups/pages • Ask fans to update status or picture day before and on election day • Run targeted ads • Create different landing tab

  10. Social Networks - Twitter • Follow and engage local twitter users • Monitor and participate in relevant hashtags (i.e. #mdvotes #nevsen) • Set-up and reply to keyword search (i.e. candidates/opponent name, city’s name) • Ask followers to tweet their support • Twitter memes (#whyivote) / Twibbon

  11. Social Networks - Others • YouTube - #2 Search engine • LinkedIn • Meet-up • Local/Neighborhood Listservs • Focus on where you’ve been active

  12. Mobile • Sends SMS reminder day before and on election day • Set up number to ask questions & report problems (Google Voice) • Mobile Ads around election day

  13. Blogger Outreach • Focus on existing relationships & local bloggers • Pitch relevant stories( Value = Content + Credibility ) • Guest posts / Endorsements • Advertising

  14. Online Advertising • Spread it (Google, Bing,Yahoo, Facebook) • Geo-Target & Buy local keywords • Create relevant landing pages • Budget for election day • Use in combination with TV/Print/Radio ad buys • Google network blast / Google Surge

  15. Key takeaways Empower your supporters and volunteers Online efforts should amplify and support existing offline organizing efforts.

  16. Q & A http://twitter.com/henrim or http://localpolitechs.com

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