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Capital Area Iowa Club 2010 Survey of Attitudes Survey Conducted October 2010

Capital Area Iowa Club 2010 Survey of Attitudes Survey Conducted October 2010. Survey Results. How People Found the CAIC. Personal connections matter – 40% found the Club through personal contacts Internet searches and UIAA mailings are key points of entry

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Capital Area Iowa Club 2010 Survey of Attitudes Survey Conducted October 2010

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  1. Capital Area Iowa Club2010 Survey of AttitudesSurvey Conducted October 2010

  2. Survey Results

  3. How People Found the CAIC • Personal connections matter – 40% found the Club through personal contacts • Internet searches and UIAA mailings are key points of entry • Strong brand presence with UI officials and faculty often make people aware of the CAIC

  4. Communicating with the CAIC • Email remains the most effective & most used outreach tool • But, many still value traditional newsletters • Wide spread of views on other on-line information sources – webpage and Facebook

  5. DC Alumni Want the CAIC to Do A Lot! • DC Alumni are open to different activities and programs • They expect the CAIC to be useful tool in staying informed about the University of Iowa and Hawkeye athletics

  6. Activities of Interest • Game Watches and Iowa sporting events rank consistently highest • Diverse interests reflected by the low number of ‘not interested’ for most activities

  7. Interest is High, Participation Isn’t Necessarily

  8. Growing Demand for Career/Networking Activities • Not surprisingly, interest in resources/activities that help “find jobs” are in greater demand than those “helping others find jobs” • Comment data later in the survey shows strong interest in structured career networking programming • Existing set of happy hours and social activities do not meet this need • Nature of this desired programming is not well defined

  9. Social Activities • Generally, less overall support for any single activity • Support for kids, crafting look to be age-dependent, based on the individual responses • Writing and Book Club efforts are known to be niche undertakings, but appeal to noticeable segments of the alumni base (as seen by the 20% Very Interested rating for the Book Club) • Restaurant tours & Winetasting score highest • Past restaurant tour efforts failed, but this data suggests a revival might be considered • Winestastings have been on the agenda for some time

  10. Sporting Events/Teams • Very segmented responses • Those who already participate value these activities highly • Those that don’t are generally ambivalent or unsupportive • 20-30% “Interested” in starting Softball, Volleyball outings • Issue here is whether to pursue “single” event or field a team for league competition • Different logistical demands and volunteer needs/commitments • Club currently sponsors a Golf Outing and Flag Football Team • Has hosted Bowling outings in the past; data suggests more regular offering would be supported

  11. Community Charitable Efforts • Strong support for Club programming with more than 50% “Interested” in all • Club maintains annual food/clothing/toy drives through game watch structure • Others are occasionally scheduled • As volunteer leader interest is available • Responses suggest more focus would be supported

  12. Open Responses/Suggestions for Activities & Programs

  13. Why Don’t More People Participate? • People are busy • Timing of events, job, family and other volunteer commitments most cited reasons for not attending Club activities • Finding consistent with national surveys of alumni engagement • Location is a factor for game watches • Comments support opening a DC & MD location • Events offered judged to offer good value and affordability

  14. Is the Club Doing a Good Job? Comments • I've really enjoyed making new friends through the CAIC. Through attending non-gamewatch events, I've also developed a greater appreciation of the monuments/landmarks in the surrounding are. • We moved here two years ago and finding the I Club helped us meet people and gather together with fellow Hawkeye fans. I love the game watches at the sports pub. Lots of fun. • This survey indicates a patent misprioritization of activity – sports … You are only catering to the young crowd who never grew up from college. • The events I have attended have been great and I appreciate how inclusive the Club has been. • Keep up the good work! • Some people came across as moody or to party-happy. • It's great that the Iowa Club is so active here in the DC area. • I haven't been as involved … partially due to the overall feeling of inconvenience … so many events require a car to get there … I think sometimes people who live in the burbs forget that not everyone has a car, particularly those who live in the District. • I have a great impression of the Club, but don't really feel that I am part of it. On the outside looking in.

  15. Who Took This Survey? • 77% were dues-paying members of the CAIC • Spread of Ages • 54% graduated from college more than 10 years ago; 45% graduated within the last 10 years • Spread Across the DC Metro Region • 53% live in Virginia; 32% in DC; 12% in Maryland • 63% were members of the University of Iowa Alumni Association (UIAA)

  16. Commentary

  17. Summary Assessment • Overall, the Club gets strong marks • High levels of satisfaction • Strong interest in events/activities • Concerns About the Mix and Location of Events

  18. Concerns About the Mix of Events “… the club has utterly failed in professional activities, mentoring other alumni, acclamation to DC and professional networking activities … You are only catering to the young crowd who never grew up from college.” • The Club averages 1-2 non-game watch events per month • Strive to provide diverse calendar • Tours • Social events • UI Receptions • Tickets for sporting events and theatrical performances • College fairs • Intern Buddy • Honor Flights • Ability to provide more events is limited by • Volunteer time to identify and coordinate • Expanded focus on certain kinds of events/activities warranted • Career networking • Cultural & Educational Activities • Need to Balance Active Calendar with Potential ‘Iowa Club Fatigue’ • Challenge is to attract new participants so the same group of active members isn’t overtaxed

  19. Concerns About the Location of Events “More activities that are in the city or metro accessible.” • Events Hosted Across Region, but DC is the focus • In 2009 • 10 Events in DC • 4 Events in MD • 5 Events in VA • In 2010 • 18 Events in DC • 7 Events in MD • 4 Events in VA • Game Watches not included in those totals • Game Watch sites in VA and DC • Club Members Are Spread Across the Region • 60% live in VA • 23% live in DC • 15% live in MD • More Attention to Regional Diversity is Required • MD traditionally underserved • Solving that problem requires volunteer leaders who live in MD • Location Complaints Are Probably Event Diversity Complaints

  20. If you have any questions, please contact Jeff Kueter at president@capitalareaiowaclub.com

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