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Quality Inns: Nearly 65 Years of Innovation in the Lodging Industry

Quality Inns: Nearly 65 Years of Innovation in the Lodging Industry. Lee G. Gilman Department of Mathematical Sciences Clemson University Clemson, SC. Quality Inn, Anderson, SC. Beginnings. 1939- Seven Florida motel owners form Quality Courts United, a not-for-profit motel referral chain.

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Quality Inns: Nearly 65 Years of Innovation in the Lodging Industry

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  1. Quality Inns: Nearly 65 Years of Innovation in the Lodging Industry Lee G. Gilman Department of Mathematical Sciences Clemson University Clemson, SC Quality Inn, Anderson, SC

  2. Beginnings • 1939- Seven Florida motel owners form Quality Courts United, a not-for-profit motel referral chain. • Was formed to increase business at the individual motels through cooperation • Early concentration was in the Southeast

  3. Quality Courts Thruway Motor Inn, New York

  4. Quality Courts “Firsts” • First to conduct quality inspections of motels • First to publish chain directories • First to mandate in room carpeting, pools, telephones • First 1-800 reservation system

  5. 1955 Quality Courts United motel directory

  6. 1960’s, 1970’s, and 1980’s • In 1963 Quality Courts became a for-profit franchise operation • In 1972 changed name to Quality Inns International • During the 1980’s improved standards, dropped underperforming hotels, and added new brands • In 1990 became Choice Hotels International

  7. Comfort Inns • Created by Quality International in 1981 • Limited service, luxury budget hotels • Impressive growth: 860 properties opened in first eight years • Now Choice’s largest chain

  8. Sleep Inns • Created by Quality International in 1988 • All new construction, prototype design economy hotels • Interior corridor access, unique design features to cut down on costs • Highly ranked on consumer satisfaction surveys

  9. Choice’s Other Brands • Clarion Hotels, founded as Quality Royale in 1981 • Econo Lodge and Rodeway Inn, purchased in 1990 • Company created MainStay Suites extended stay hotels in 1996

  10. Recent Innovations • Launched www.choicehotels.com in 1995. • Unveiled new logos for Sleep Inns, Comfort Suites, and Quality Inns in 2001

  11. Quality Inns continues to lead the hospitality industry after over 60 years of leadership

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