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Power of Social Media

Power of Social Media. Can it be leveraged to Protect and sustain the Natural Capital ?. AMS, Hanoi 24 May 2011. Rajendra M. Shende United Nations Environment Programme.

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Power of Social Media

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  1. Power of Social Media Can it be leveraged to Protect and sustain the Natural Capital ? AMS, Hanoi 24 May 2011 Rajendra M. Shende United Nations Environment Programme

  2. A Dream A Wake Up Call Snooze A Wake Up Call Snooze A Wake Up Call Snooze A Wake Up Call Snooze A Wake up call Snooze A wake up call Snooze A wake call Snooze A dream A wake call Snooze A wake up call Snooze A wake up call Snooze A wake up call Snooze A wake up call Snooze A Wake up call Snooze A wake up call S

  3. THE NEWS THE NEWS THE N COPENHGEN CLIMATE FUNDCANCUN CLIMATE FUND NAGOA BIODIVERSITY TARGETS BONN PREPERATORY MEETING MONTREAL YET ANOTHER MEETING DURBAN NEXT MEETING NEW DELHI TECHNOLOGY TRANSFER MADRID IPCC REVIEW OF FAILURE BONN NATIONAL INVENTORY COPENHAGEN MEETING HIJACKED CANCUN WHAT WAS ACHIEVED LATE NIGHT NEGOATIATIONS LULUFAC NAMA MILENNIUM DEVELOPMENT GOALS PART ACHIVED LOT TO BE DONE RIO+20 KYOTO+15 STOCKHOLM+40 DEFORRESTATION DESSERTIFICATION EMISSION TRADING CDM COP MOP COP MOP CERS TAR FAR COPENHGEN CLIMATE FUND CANCUN CLIMATE FUND NAGOA BIODIVERSITY TARGETS BONN PREPERATORY MEETING MONTREAL YET ANOTHER MEETING DURBAN NEXT MEETING NEW DELHI TECHNOLOGY TRANSFER MADRID IPCC REVIEW OF FAILURE BONN NATIONAL INVENTORY COPENHAGEN MEETING HIJACKED CANCUN WHAT WAS ACHIEVED LATE NINGHT NEGOATIATIONS LULUFAC NAMA MILENNIUM DEVELOPMENT GOALS PART ACHIVED LOT TO BE DONE RIO+20 KYOTO+15 STOCKHOLM+40 DEFORRESTATION DESSERTIFICATION EMISSION TRADING CDM COP MOP COP MOP CERS TAR FAR OBAMA ARRIVES USA NON RATIFICATION RUSSIA CANADA

  4. Total GHG emissions GHG emissions increased by 25% from 1990 to 2004 60 55 GtCO2-eq/yr 50 45 40 35 30 25 20 15 10 …could increase by 90% by 2030 5 0 1980 1990 2000 1970 2004

  5. Increase of atmospheric carbon dioxide 2000-about 365 ppm Carbon dioxide levels have risen by 30% in the last 200 years. The IPCC projects that, if unchecked, atmospheric carbon dioxide concentrations will range from 650 to 970 ppm by 2100.

  6. GHG Emissions In Future

  7. 2010 Insurance Losses $37 billion from 2009 average $35 billion for 10 years 950 with 90 percent related to weather Ref: Munich Re, the world’s biggest reinsurer.

  8. Text Books to be amended Historical Action

  9. CFCs now in History Books

  10. “Perhaps the single most successful international environmental agreement to date has been the Montreal Protocol, in which states accepted the need to phase out the use of ozone-depleting substances” “We the Peoples: the Role of the United Nations in the 21st Century”, 2000, pg 56 Montreal Protocol is Working

  11. Millenium Development Goals……Report of UN 2007 …20 years after the Montreal Protocol signed Demonstrates what can be achieved when countries act together and in concerted way to resolve global environmental problems

  12. UNPARALLEL COOPERATIONFinancial Assistance to Developing Countries

  13. 2010 Antarctic Ozone Hole • The white line at 220 DU shows the edge of the ozone hole • We call this low ozone region the ozone hole because it is roughly circular (like a donut hole), and it suggests a hole (although 100% of the column is not lost). Image from ozonewatch.gsfc.nasa.gov

  14. 2010 Antarctic Ozone Hole • Before 1979, values of 220 DU were not observed over Antarctica. • On this image, the ozone hole covers a surface area of 22.2 million square kilometers (N. America = 9.5 M mi.2) • 118 DU minimum on 1 October 2010 • 2010 is the smallest ozone hole since 1990 and the highest minimum since 1988 (except for 2002- major warming). • 2010 is a below average ozone hole for these current high ODS levels. Image from ozonewatch.gsfc.nasa.gov

  15. Bail out by the Montreal Protocol…  5 to 6 times the emissionsreductiontargetunder the Kyoto Protocol

  16. TECHNOLOGY FOSTERING: EFFICIENCY GAINS Experience of Montreal Protocol BURDEN _ Social & economic Cost 1987 1992 1997 BENEFITS + Year Ref: OzonAction

  17. RegionalDelivery ECA MLF ROAP ROLAC ROWA ROA Latin America & the Caribbean Asia & the Pacific Europe & Central Asia West Asia Africa

  18. Regional networks OzonAction Programme

  19. LET US BE RESPONSIVE TO EMERGING CHANGES It Is not the strongest species that survive, nor the most intelligent, but the ones most reponsive to change - Charles Darwin

  20. January 27, 2011|CNN Social media @ the front line in Egypt As in Tunisia, the protest movement in Egypt is taking advantage of social media to communicate, inform and organize. Despite attempts to block Twitter, Facebook and other sites (the government denies it was responsible), a Facebook page devoted to Friday's planned protests had more than 80,000 followers as of 2 p.m. ET Thursday, compared with some 20,000 the previous day.

  21. If we do not change our direction We are likely to end up Where we are headed -A Chinese proverb WHERE are WE headed ?

  22. Natural Disasters

  23. HCFCs production-Global (in ODP tonnes)

  24. The increasing trend of HFC demand up until 2018, with China driving global demand. The 900,000 tons that will make up global HFC demand in 2018 is equivalent to over 2 Gt CO2 eq

  25. IT Enabled Low Carbon Economy

  26. There are still tasks that lie ahead Keep Walking…. -Mongolian Nomad rajendra.shende@unep.org www.unep.org/ozonaction

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