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Contrast. Fonts. Design Principles. If the elements are not the same make them very different Make some items BIG , and others smaller. Maximum of two fonts Six different groups Oldstyle Modern Slab serif Sans serif Script Decorative . Samantha Frazier. April 13, 2010.
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Contrast Fonts Design Principles • If the elements are not the same make them very different • Make some items BIG, and others smaller • Maximum of two fonts • Six different groups • Oldstyle • Modern • Slab serif • Sans serif • Script • Decorative Samantha Frazier April 13, 2010
Repetition Alignment Proximity • Repeat visual elements throughout the piece • Note how the artist pallet repeats on each page • Font, colors, textures, sizes • Nothing should be placed arbitrarily • Every element should have connection with another • Objects can be aligned: • Left • Right • Center • Items related together should be close together • Creates visual units • Beagle • Boxer • Dalmatian • Labrador • Rottweiler • Daisy • Rose • Lily