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New Media Applied:

Learn the fundamentals of video and mobile advocacy, from filming and editing basics to conveying messages effectively through video. Discover how to engage audiences and utilize social media in campaigns. Practice filming, editing, and utilizing mobile advocacy tools.

brianharrison
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New Media Applied:

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  1. New Media Applied: Using Video and Mobile Technology to Convey Your Message Communications The National Democratic Institute

  2. INTRODUCTIONS/ GROUND RULES • Introductions • Ground rules • Ice breaker exercise

  3. NEW MEDIA OBJECTIVES • Understand basics of video and mobile advocacy • Practice shooting and editing videos

  4. TOPICS • Filming and editing basics • Using video to convey messages • Getting your video message out • Mobile advocacy tools

  5. KEY TERMS • New media • Footage • Advocacy • Crowd sourcing • Crowd mapping • Other terms?

  6. USING A CAMERA

  7. FILMING TIPS • Steady the camera • Sound quality • Lighting Photo: NDI

  8. EDITING • Use simple tools to edit

  9. KEEP LEARNING!

  10. USE VIDEO TO DELIVER YOUR MESSAGE • What is your message? • Who is your audience? • What language?

  11. VIDEO MESSAGE PRINCIPLES Videos should be: • Short • Simple • Fluid • Interesting Practice makes perfect!

  12. USE YOUR VOICE • Engage existing social networks • Blogs • Video streaming sites

  13. EXAMPLES • Interviews • Campaign tools • Awareness raising • Advocacy Photo: www.iknowpolitics.com

  14. EXERCISE:INCORPORATING SOCIAL MEDIA INTO CAMPAIGNS Define campaign objective(s) Identify target audience Determine role of social media Identify potential challenges Measure success

  15. MOBILEADVOCACY TOOLS • Take photos • Create audio • Create video • Reporting/crowd mapping Photo: Sanja Gjenero for rgbstock.com

  16. MOBILE ADVOCACY TOOLS

  17. EXERCISE: VIDEO PRACTICE • Outline film content • Shoot film • Edit Photo: www.pixabay.com

  18. ADDITIONAL RESOURCES • Video Advocacy Toolkit • Protecting Safety and Security Online • Guide on Making Internet Videos • Using Mobile Phones in Advocacy Campaigns • Quick ‘N Easy Guide to Online Advocacy

  19. NEW MEDIA REVIEW • Develop message • Identify target audience • Practice filming and editing skills • Use mobile phone • Get the message out!

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