200 likes | 316 Views
CABI TOURISM TEXTS. 4 t h Edition Leisure, Sport and Tourism, Politics, Policy and Planning. A. J. Veal. COMPLEMENTARY TEACHING MATERIALS. Leisure, Sport and Tourism, Politics, Policy and Planning, 4 th Edition. CHAPTER 7. Strategic Planning.
E N D
CABI TOURISM TEXTS 4th EditionLeisure, Sport andTourism, Politics,Policy and Planning A. J. Veal COMPLEMENTARY TEACHING MATERIALS
Leisure, Sport and Tourism, Politics, Policy and Planning, 4th Edition CHAPTER 7 Strategic Planning Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts
Outline Introduction Types of plan Strategic planning: introduction Terms of reference/brief Values, mission/vision, goals, objectives Land-use planning Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts
Types of plan: generic (Table 7.1) • Development application • application for a specific development • Development plan • land-use for a city, county or suburb • Environmental impact assessment • study of effect of development on flora, fauna, landscape, cultural heritage, waterways, traffic, noise • Management plan • design/management plan of a specific site – e.g. park • Master plan • detailed land-use plan for a specified area • Statutory plan • plan required and backed by law • Strategic plan • broad principles and issues, generally with a planning period of several years Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts
Country-specific plans: UK • Regional spatial strategy (statutory) • regional (several counties) plan: framework for LDFs • includes regional transport strategy; sub-regional strategies • Local development framework (LDF)(statutory) • detailed district council land-use plan • includes: local development scheme; statement of community involvement; annual monitoring • Local cultural strategy (official but not statutory) • local council plan for sport, arts, tourism specified by Department of Culture, Media and Sport (DCMS) Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts
Country-specific plans: Australia (NSW) • Local Environmental Plan (LEP) • statutory land-use plan for a single local council area • State Environmental Planning Policy (SEPP) • statutory plan for issues of statesignificance,e.g. Kosciuszko National Park – Alpine Resorts (2007); Coastal Protection (2002) • Section 94 Contributions Plan • statutory plan re. levies to be paid per building by developers , to cover costs of infrastructure • e.g. roads, drainage and leisure facilities, under Section 94 of the Planning Act • State plan • ten-year strategic plan for all state activities • 2006 plan includes targets for participation in sport/physical recreation, cultural activities and tourist numbers and spending • Leisure/recreation/tourism strategy • non-statutory local council plan for leisure etc. Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts
DCMS: links between plans (Fig. 7.1) Strategies of national and regional agencies Other statutory plans + other non-statutory plans Local council corporate strategy/ best-value performance plan Local cultural strategy Individual service/facility strategies/plans
Levels of decision-making (Table 7.2) Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts
Levels of decision-making (Table 7.2) Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts
Levels of decision-making (Table 7.2) Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts
Levels of decision-making (Table 7.2) Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts
Levels of decision-making (Table 7.2) Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts
1. Terms of reference/brief Nested planning/ decision-making process(Fig. 7.2 from Fig 6.3) 2. Values/mission/vision/goals 3. Decide planning approach 4. Environmental appraisal 5. Consult with stakeholders 6. Develop options 7. Evaluate options 8. Decide strategy/goals/ objectives Programme A Steps 1-8 9. Implement Programme B Steps 1-8 9. Implement Programme C Steps 1-8 9. Implement Programme D Steps 1-8 9. Implement 10. Monitor/evaluate /feedback
1. Terms of reference/brief • Outline of details of the task – e.g. to develop a plan or strategy • Timescale – typically 10 years • Scope • outdoor leisure? arts? • N.B. ‘leisure’ to include home-based leisure? • commercial (e.g. entertainment, pubs, restaurants)? • tourism to include day-trips? Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts
2. Values, mission/vision, goals, objectives • Values • moral, philosophical, political principles that guide the plan • Mission/vision • organization’s purpose or raison d’être • Goals • more detailed statements of components of mission/ vision • Objectives • more specific targets, usually with timeline and quantification Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts
Values, mission/goals, objectives hierarchy (Fig. 7.3) Programme I Objective 1 Objective 2 Goal A Programme II Objective 3 Objective 4 Mission statement Goal B Programme III Objective 5 Goal C Programme IV Objective 6 Goal D etc. etc. Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts
Values, mission/vision, goals, objectives (Table 7.3) Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts
Examples of missions/goals 1 (Box 7.1) Australian Sports Commission, Strategic Plan, 2011–2015 • Mission: • To lead the national sport sector and support national sporting organizations and other sector partners to deliver sport to Australians • Goals: • Increased participation in sport • Increased international success • Sustainable sport • Enhanced ASC capability to lead, partner and support Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts
Examples of missions/goals: 2 (Box 7.1) UK Government, Sporting Future: New Strategy for an Active Nation, 2015 • Outcomes • Physical well-being • Mental well-being • Individual development • Social and community development • Economic development • Outputs • Maximizing international and domestic sporting success and the impact of major events. • More people from every background regularly and meaningfully taking part in sport and physical activity, volunteering and experiencing live sport. • A more productive, sustainable and responsible sport sector. Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts
Examples of missions/goals 3 (Box 7.1) Arts Council England: Strategic Framework: 2010–2020 • Mission: We want excellent arts and culture to thrive, and we want as many people as possible to engage with it. • Goals: • Excellence is thriving and celebrated in the arts, museums and libraries • Everyone has the opportunity to experience and to be inspired by the arts, museums and libraries • The arts, museums and libraries are resilient and environmentally sustainable • The leadership and workforce in the arts, museums and libraries are diverse and appropriately skilled • Every child/young person has the opportunity to experience the richness of the arts, museums and libraries Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts