Page 1 of 2

1. Southern California Chapter of the MRA April 2006 Monthly News Bulletin PRESIDENT’S MESSAGE Spring is here!!! Warmer weather and daylight savings time!!! It was great to see many of you at the Las Vegas conference this month. We really had a good turn out of first time attendees from our chapter, which was very encouraging. I also want to thank the members who were so gracious in volunteering their time at the conference. It was very much appreciated by the Las Vegas conference committee. Without out you it would have been impossible to keep track of attendance at the sessions, opening reception, and lunches. – Ginger Blazier, President, SoCal MRA Chapter UPCOMING CHAPTER EVENTS Neti-quette: A Simple Guide to E-mail Do’s And Don’ts  Presented By: Ed Sugar, VP, On-Line Communications and Marion G. Heyn, Assoc. English Professor, LAVC ABOUT THE PRESENTERS: Marion G. Heyn, Professor of English at Los Angeles Valley College, has taught college composition skills for sixteen years. She will resume teaching full-time after serving as the campus distance education coordinator for five years. Instead of going back to the classroom, she will be teaching entirely online, where her own students will receive lessons in Net-iquette and cyber-communications skills. Ed Sugar, VP, On-Line Communications brings over 15 years of experience and knowledge within the market research industry. His expertise includes data collection (mail, telephone and on-line studies) and data processing (coding, tabulations and customized reporting tools) for consumer, business to business, healthcare, entertainment, travel and tourism, automotive and customer satisfaction studies. What You Will Learn: This workshop will focus on the proper etiquette when using e-mail to conduct business, especially marketing research related matters. Learner Outcomes: Improve personal and business communication skills by: - Learning elements of an effective e-mail message - Reviewing common mistakes to avoid when e-mailing - Decoding instant messaging slang and other on-line terminology. Cost: $15 per person When: May 12th - 1:00 PM – 2:30 PM Where: House of Marketing, Inc., 2555 E. Colorado Blvd., Suite 205, Pasadena, CA 91107 Approved for PRC credit: 1.0 Education Contact Hours: Written & Verbal Communication For registration and further details go to the SoCal website – www.socalmra.com • Other Regional Education Events planned for the coming months: • May 18th - Advanced Statistics: The Tools And How To Use Them- Hosted at Trotta Associates, Irvine. Presented by Charlie Schwartz of Intelligent Analytical Services. • June 8th – Qualitative Data Collection from the Independent Moderator’s Eyes - Hosted by MDIIS, National CityPresented by Louise Kroot, Owner, Louise Kroot Associates Page 1 of 2

2. Southern California Chapter of the MRA April 2006 Monthly News Bulletin RECENT SOCAL MRA EVENTS 20th Anniversary of the Las Vegas Conference - The three sponsoring chapters, Southwest, NCPNW, and SoCal, did an amazing job in putting this event together. The Socal Chapter did its part by providing the volunteers for the sessions & meals. We thank the volunteers and Harriett Huntley, SoCal Membership Director, who coordinated the scheduling. Our chapter also contributed by a Platinum sponsorship, a $200 raffle donation – proceeds went to the Autism Society of America, offered a SoCal Education Day package worth $400 (Brad Larson, President of the Southwest Chapter was the lucky winner.), and sponsored the drink tickets for the opening reception. We also thank our members who donated and sponsored this event. It is very much appreciated. See you all next year! ANNUAL MRA CONFERENCE IN WASHINGTON, DC 2006 Annual Conference & Research Industry Forum EDUCATION. UNRESTRICTED. June 14-16, 2006 JW Marriot – Washington, DC The Annual MRA conference is right around the corner. This is always an educational and fun event, so mark your calendars now! More details are provided via e-blasts and the MRA website – www.mra-net.org OTHER NEWS & EVENTS Congratulations to Bob and Jodi Davis on their new arrival Zachary Aristotle born on March 1st 2006 Election for 2006 – 2007 SoCal Board:The slate for the 2006-2007 SoCal board elections has been sent out. Please take the time to review the ballot and we look forward to receiving your votes. Chapter Service Award –A candidate has been chosen and it will be announced at the upcoming Annual MRA conference in Washington, D.C. Until then it needs to remain a secret! VOLUNTEERING / HOSTING We are always looking for volunteers to help out on our committees – Education, Media, Program/Events, and Membership. If YOU are interested in volunteering and making our chapter even stronger, please contact Harriett Huntley at 619.299.6368 or via email: Harriett@taylorresearch.com. If you would like to host one of our regional educational events, please contact Ed Sugar (800) 313-1582 /EdS@On-LineCom.com or Lynn Stalone (714) 368-1884/ Lynn.Stalone@ihr-research.com Page 2 of 2