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SWOT

SWOT. Mohammad Al-Rubaiy (Google) Abdul-Latif Al-Duaij (Microsoft). search-engine company most popular > 8 billion pages revenue Advertisement (99%) search: licensing other: selling & licensing & receiving donations 25 sales offices in ~15 countries. software company history 1975

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SWOT

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  1. SWOT Mohammad Al-Rubaiy (Google) Abdul-Latif Al-Duaij (Microsoft)

  2. search-engine company most popular > 8 billion pages revenue Advertisement (99%) search: licensing other: selling & licensing & receiving donations 25 sales offices in ~15 countries software company history 1975 monopoly revenue software gaming cell-phones television Background

  3. 1) brand image 2) customer loyalty 3) workforce skill & motivation 4) New Product Development 5) multiple segments 1) brand image 2) economies of scale 3) workforce skill & diversity 4) charity 5) multiple industries & segments SWOT - Internal (Strength)

  4. 1) stock price 2) Total Quality Management 1) stock price 2) employees dissatisfaction SWOT - Internal (Weaknesses)

  5. 1) government regulation: low 2) expansiveness: segments 3) trade barrier: unavailability 4) market: big 5) technologies (hardware): new 1) position (competitors) 2) cash: loads 3) HQs: several 4) monopoly: almost 5) technologies (hardware): new SWOT - External (Opportunities)

  6. 1) competition, main: Microsoft and Yahoo! 2) substitutes 1) legal issues 2) losing market share (competition) 3) future products: failure SWOT - External (Threats)

  7. Case • events • Google  MS territory • Microsoft looses many top employees • Microsoft sues Google (non-competence) • outcomes • Google dominates: search sector (web & PC) • Microsoft’s lawsuit (non-competence) taken seriously, but mostly rejected • 4: X technical, X hiring

  8. Sources • Microsoft.com • Google.ca • Wikipedia • MicrosoftWatch.com • Kevin Kelleher • Fred Vogelstein • Mint India

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