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SWOT. S trengths W eaknesses O pportunities T hreats . Strengths and Weaknesses. Strengths and Weaknesses are internal to the organization . They are factors that the organization can control. . Opportunities and Threats.
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SWOT • Strengths • Weaknesses • Opportunities • Threats
Strengths and Weaknesses • Strengths and Weaknesses are internal to the organization . They are factors that the organization can control.
Opportunities and Threats • Opportunities and Threats are external to the organization. They are factors the organization cannot control.
Opportunities and Threats • Opportunities and Threats can be some of the same factors that are identified in the External Factors
SWOT MATRIX • The key to being Successful is utilizing the SWOT components to benefit the organization. • Converting Weaknesses to Strengths • Matching Strengths to Opportunities • And so on….