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SWOT

SWOT. New Strategy. Focus on teenagers 5 key sectors Exclude the Asian market (only test market) New logo New innovative product / less old products Bonus for sales reps when exceeding quota Electronic Data Interchange (EDI). Marketing. Make-up your friend!

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SWOT

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  1. SWOT

  2. New Strategy • Focus on teenagers • 5 key sectors • Exclude the Asian market (only test market) • New logo • New innovative product / less old products • Bonus for sales reps when exceeding quota • Electronic Data Interchange (EDI)

  3. Marketing • Make-up your friend! • Sponsor America’s Next Top Model • New advertising campaign • Introducing new product • “Hazel polish”

  4. Introducing new product

  5. Mission Statement The mission of Hazel is to offer beauty products to make a difference in the lives of teenagers by offering them products that help them to become even more beautiful. Hazel wants to offer continuously new and improved products. We are also committed to innovation through participation. We want to involve customers in projects because a strong relationship with customers leads to mutual benefits. This helps us to avoid uncertainty and to get a better understanding about our customers.

  6. Thank you for your interest!

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