SWOT

1. SWOT Assistance Dogs Australia SWOT analysis - Assistance Dogs Australia

2. Strength • ADA provides custom dogs training for specific disabilities and needs. • Only organization accredited by ADI. • A national charity providing dogs free of charge to our recipients. This is not the case with all organizations. • Social – Welfare Friendly Organization SWOT analysis - Assistance Dogs Australia

3. Weakness • It’s hard to differentiate assistance dogs from guide dogs • The Lack of Brand Identity and awareness • Limited Coverage in Australia • Young Age Charity organization which is less influenced to the perception on public having for charity • Lack of financial support • Insufficient dog trainers and volunteers SWOT analysis - Assistance Dogs Australia

4. Opportunities • Re - positioning the brand personality and status in order to get recognized. • Getting more moral and financial support from individuals , governments and corporations. • Attract more volunteers and dog trainers • Educate the public through various forms of advertising in understanding the difference of their dogs capabilities and how they are equally valuable to the recipients SWOT analysis - Assistance Dogs Australia

5. Threats • Too many direct and indirect competitors that provide services for the disabled • General perceptions about guide dogs • The Demand exceeds the supply of dogs • Costly and time consuming dog training • Global economic downturn • Incredulous potential donors and participants SWOT analysis - Assistance Dogs Australia

6. SWOT analysis - Assistance Dogs Australia

7. SWOT analysis - Assistance Dogs Australia