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Ffaswarmoqmnis gansazRvrebebi da strategiebi

Ffaswarmoqmnis gansazRvrebebi da strategiebi. Ffasi. Mmarketinguli kompleqsis meore mniSvnelovani komponenti faseulobaTa jami, romelic icvleba gansazRvrul sargebelze fulis raodenoba, romliTac Sefasebulia produqti

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Ffaswarmoqmnis gansazRvrebebi da strategiebi

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  1. Ffaswarmoqmnis gansazRvrebebi da strategiebi

  2. Ffasi • Mmarketinguli kompleqsis meore mniSvnelovani komponenti • faseulobaTa jami, romelic icvleba gansazRvrul sargebelze • fulis raodenoba, romliTac Sefasebulia produqti • Ffasi produqtis pozicionirebis faqtoria, romelic gansazRvravs produqtis bazarsa da konkurencias

  3. xarjebis strqutura • Ffiqsirebuli xarjebi ar icvleba warmoebisa da realizaciis moculobis cvlilebasTan erTad; • cvladi xarjebi icvleba warmobis xarjebis proporciulad • mTliani xarjebi fiqsirebuli da cvladi xarjebis jamia

  4. Ffaswarmoqnis gadawyvetilebaze momqmedi faqtorebi • 4 tipis bazari: • wminda konkurenciis bazari –bevri myidveli gamyidvelisagan, erTgvarovani produqti • Mmonopolisturi konkurenciis bazarisxvadsxva fasebiT vaWroba • Ooligopoliuri konkurencia –ramdenime gamyidveli, romelic fasebis mimarT mgrZnobiarea • wminda monopoliis bazari –erTi gamyidveli

  5. Ffasisa da moTxovnis urTierTobebis analizi • moTxovnis mrudi , romelic gviCvenebs produqciis ra raodenobis erTeuli gaiyideba mocemul periodSi bazarze sxvadasxva fasad • Mmomxmareblis faseulobani

  6. moTxovnis fasis elastikuroba • Ffasis cvlilebaze moTxovnis mgrZnobiarobis sazomi • rodesac moTxovna Zalian icvleba fasis cvlilebebze- moTxovna elastikuria

  7. fasis dawesebis ZiriTadi gansazRvrebi • TviTRirebuleba +faswarmoqna • Pproduqtis xarjebi –fasebis minimaluri zRvari `fasis iataki` • Kkonkurentis fasebi, • Sida da gare faqtorebi • Mmomxmareblis faseulobis aRqma • Ffasis maqsimaluri zRvari `fasis Weri `

  8. xarjze dafuZnebuli faswarmoqmnaPproduqti- xarji- fasi-faseuloba –momxmareblebi • Ffaseulobaze dafuZnebuli faswarmoqmna Mmomxmarebelebi-faseuloba-fasi-xarji-produqti

  9. faseulobaTa faswarmoqmna • cvlilebebi momxmareblis damokidebulebasa fasisa da xarisxis mimarT • faseulobaTa fasi- produqciis maRali xarisxi da kargi servisis kombinacia

  10. Aaxali produqtis faswarmoqmna • Bbazarze naRebis moxdis strategia-maqsimaluri mogeba • Bbazarze SeRwevis faswarmomqna –dabali fasiT yuradRebis mipyrobada didi sabazro wilis mopoveba

  11. Ffaswarmoqmnis ZiriTadi midgoma • xarjze dafuZnebuli midgoma /TviTRirebulebas +faswarmoqmna/ • Myidvelze dafuZnebuli midgoma/faseuloba + faswarmoqmna/ • Kkonkurenciaze dafuZnebulimimdinare ganakveTis faswarmoqmna/

  12. Pproduqtis kompleqsis faswarmoqmnis 5 saxe • Pproduqtis nakrebze faswarmoqmnaramdenime produqtis kombinaciis nakrebze Semcirebuli fasis daweseba • Ffaswarmoqmna produqtis seriaze -mravalferovani produqti sxvadsxva fasiT • F faswarmoqna SerCeviT produqtze ZiriTadi da damatebiTi produqti • Ffaswarmoqmna dakavSirebul produqtze • Ffaswarmoqmna Tanxmlebi produqtiT

  13. fasebis morgebis 6 strategia • fasdaklebisa da SeRavaTebis faswarmoqmna • segmenturi faswarmoqmna –produqtis gayidva sxvadsxva fasad xarjebis struqturaze ar aris damikidebuli fasebis danaxrjebze • Ffsiqologiuri faswarmoqmna

  14. Sesadarebeli fasebi • Mmastimulirebeli faswarmoqmna • saerTaSoriso faswarmoqmna-unificirebuli fasi , maRali xarjebiT gamowveuli cvlilebebi

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